How brands can harness voice for a more personalized experience

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  1. Consumers have grown more confident of voice-enabled technologies, and are uttering Alexa, Okay Google and Hey Siri more than ever before. Online sales of voice devices were up 103% year-on-year, with 22% of voice device owners already use their devices to shop using voice commands, according to Adobe Analytics Cloud data in 2017. Just last month, Fintech Innovation reported on how customers of OCBC bank in Singapore can now check their bank account balances and various information using Siri, Apples virtual assistant.
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