Demand for data has been surging over the past few years. Companies are rushing to adopt in-house data warehouses and business analytics software, and are reaching for public and private databases in search of data to kick-start their artificial intelligence/machine learning (AI/ML) strategies. Due to the growing demand, good data is becoming a valuable commodity, like oil in the 20th century, and companies are beginning to compete for the most lucrative reserves. In order to understand why data is important for your business, you must first understand the five reasons if gives you a competitive advantage....
https://www.entrepreneur.com/article/300119/
What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content marketing? In which way can we better use (big) data and automation to personalize more, ideally in real-time? What about VR and AR? And even: how will technologies soon enable us to automatically create content?
The less technology-oriented content marketing experts explain which channels and formats are poised to grow: print is back, video and visual are key, short is the way to go (or longreads are better), mobile is a must and even email is back (from never having been away).
https://www.i-scoop.eu/content-marketing/content-marketing-revisit-strategy/
Data is important. It’s how you measure performance, make daily decisions and plan for the future. Just in the past year, LinkedIn claims to have had more than 10,000 requests from companies across the globe asking their team for data insights to three common questions:
- What are the best emerging cities to hire engineers?
- Are we losing critical skills to other companies?
- How does my employer brand compare to to my peers?
This is what motivated the design of LinkedIn’s new product, a self-service tool that gives users direct access to rich data on talent pools and companies. LinkedIn Talent Insights is here to answer these questions by collating the information employees need to recruit and manage talent more strategically. To do this, LinkedIn Talent Insights gives businesses access to two types of reports: the Talent Pool report, and the Company report.
https://itbrief.co.nz/story/power-data-linkedin-launches-new-recruitment-tool/
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