Content marketing 2017: revisit your strategy - relevance is not enough

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  1. Whats the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content marketing? In which way can we better use (big) data and automation to personalize more, ideally in real-time? What about VR and AR? And even: how will technologies soon enable us to automatically create content? The less technology-oriented content marketing experts explain which channels and formats are poised to grow: print is back, video and visual are key, short is the way to go (or longreads are better), mobile is a must and even email is back (from never having been away).
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