Better User Feedback starts with the right state of mind

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  1. Feedback is the nexus between user needs and product development. But gathering and using it effectively doesnt come easily; its one of the trickiest things to get right. Users are fickle, often misguided about what they want, and will give feedback youll want to build for but should completely ignore. This is a tough racket. Like any business challenge, great execution is a composite of focusing on the right things while filtering out noise. By getting in the right state of mind when talking to customers, you can avoid missteps and use feedback to its full potential....
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.