As a nascent marketer, I misjudged how crucial feedback was to success. But when I was promoted to head a marketing and communications team, that lack of appreciation for feedback slowly eroded my team’s functionality. While I had a leadership philosophy founded on open communication, I underestimated how intentional and vigilant I needed to be.
But a few months into my then new role, an employee informed me things were not operating as smoothly as they once had. I was shocked! Weren’t we producing exceptional campaigns? Weren’t we meeting deadlines and making revenue goals?
https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/25/your-most-valuable-tool-your-teams-feedback-loop/#1bed88a95690/
Within my talk I shared the approach that I take to deliver successful content marketing campaigns that can be easily scaled, don't break the bank and have an extremely positive effect on your search engine visibility, social media and email marketing campaigns. There's also a short case study that shows a practical application of the technique in action.
Overall, the conference was a huge success and I'd strongly recommend checking out their upcoming events (they're free, by the way!) as they offer some seriously valuable insights for marketers and businesses alike.
https://www.matthewbarby.com/sme-content-marketing/
The following is a short extract from our book, Researching UX: Analytics, written by Luke Hay. It’s the ultimate guide to using analytics for improved user experience. SitePoint Premium members get access with their membership, or you can buy a copy in stores worldwide.
To understand why your users behave the way they do, you first need to get to know them. You may make assumptions about who those users are, but you should be constantly challenging those assumptions, or at least be backing them up with facts...
https://www.sitepoint.com/getting-to-know-your-users-with-analytics/
Agencies across the government are experimenting with design thinking. A key step in this process is getting user feedback on your ideas.
This feedback can often be messy and unstructured. But analytics and visualisations can help officials understand what users’ needs really are. This will allow them to rapidly prototype their ideas and create future iterations of products....
https://govinsider.asia/digital-gov/how-to-understand-user-feedback-with-data-analytics/
Up-front user research is comforting because it hands off the responsibility of making decisions. Any time a difficult decision needs to be made, designers and product managers can simply refer to work that was done months ago (which is potentially now irrelevant). The research can act as a safety net. If the product or feature doesn’t work out after launch, the team members aren’t responsible; they were simply following the research. But research can give teams a false sense of security–a feeling that they’re not making the decisions, that the research has predetermined what will happen.
Here’s the thing: In the best companies in the world, the companies that make the products everyone uses, a huge amount of the “innovation” comes from simply making assumptions, building something, testing it, and iterating based on real user feedback. Do you think that Slack came about after a lengthy discovery phase? How about Google Hangouts, Gmail, or the Kindle?
https://www.fastcodesign.com/90138792/stop-using-design-research-as-a-safety-net/
Collecting customer feedback is crucial, but there’s more to capturing the voice of the customer (VoC) than compiling readily available data and dropping it into a spreadsheet. Companies known for great customer service go beyond basic data collection — pulling feedback in from a variety of sources, carefully analyzing sentiment and leveraging key takeaways to improve products and services.
http://www.cmswire.com/customer-experience/voice-of-the-customer-decoded-4-tips-to-make-the-most-of-feedback/
Customer feedback can help you understand what features to add, what features to get rid of, and where to direct your development efforts. Adding it into your marketing plan is a no-brainer. But mobile app companies have a unique challenge. When it comes to communicating with customers, they’re at the hands of Apple and Google.
Because these two giants privatize your customers’ information, it’s impossible to get feedback in conventional ways. Unless your users create an account, you can’t email out a survey to a customer or email list, or search for your customers on social media. You have to be creative. Thankfully, mobile app companies have found savvy ways to get feedback from their users. In this post, I’ll explain how you can learn what customers really think of your app...
https://blog.kissmetrics.com/feedback-from-mobile-users/
The proliferation of digital and omni-channels today is redefining user experience (UX). Limelight Networks’ “State of the User Experience – Southeast Asia” study reported that almost half of Internet users in the region are online 16 hours or more each week, outside of work, and they have high expectations for website performance, especially when it comes to E-commerce....
https://www.enterpriseinnovation.net/article/key-building-great-user-experience-1509243867/
Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer loyalty. Among the most innovative applications of direct customer feedback is analyzing trends to predict search queries, inform SEO design, adjust merchandising and improve overall marketing ROI.
Let’s say an online business selling apparel receives numerous feedback items related to a specific brand of shoe. Perhaps one customer is having trouble finding her size, another customer is requesting a certain color and a third wants to check on a shipping date for the pair she ordered. All three customers have different needs the company can meet by responding to their feedback forms. However, if that is all the company does with that feedback, it has missed a valuable marketing opportunity.
https://searchengineland.com/a-priceless-formula-for-success-customer-feedback-web-analytics-42652/
Facebook today introduced a good handful of new features for groups on Facebook, with a focus on helping admins better manage and grow their online communities, and helping members better connect with one another. The additions, inspired by user feedback, include support for welcome posts, badges, member profiles and other admin-level controls.
The company met this June with hundreds of Facebook group admins at its first-ever Facebook Communities Summit in Chicago. This allowed Facebook staff to hear directly from those who run online groups what sort of tools they need. One common activity that admins do is welcome new members to their Facebook group. But until today, this has been done manually by writing a post, then locating each new member and tagging them one-by-one in that post. A new “welcome posts” feature, however, lets admins write a welcome post that automatically tags new members, speeding up the process.
https://techcrunch.com/2017/10/26/facebook-rolls-out-new-tools-for-group-admins-plus-badges-and-profiles-for-members/
