Tags: user-experience*

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  1. An app’s store rating has a tremendous impact on how well an app ranks in the app store and strongly influences what percentage of store listing impressions result in downloads. Many apps (and by extension businesses) live and die with their app store ratings. At the same time, app store ratings are simply a reflection of how well an app is received and how it interacts with its users. Many would-be negative reviews can be circumvented through in-app feedback mechanisms. In turn, many potential positive reviews are left unfulfilled because a user was not properly prompted. This article will explore how apps and app owners can combat negative reviews, successfully solicit positive reviews, and even convert 1-star ratings into 5-stars.
    https://customerthink.com/user-feedback-management-and-app-store-ratings/
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  2. User onboarding is the period in which your business is likely to receive the most feedback and support questions from your customers as they want to get started using the product. This makes onboarding an ideal moment to learn from your customers and use those learnings to improve.
    https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
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  3. Now if a user says “Hey Google, video call Mom,” up pops Google Duo — as long as the app is installed.

    Google Duo, first announced in 2016, is a video chat app — much like Apple’s FaceTime — however, it’s available for both Android and iOS. It has a few features that can’t be found on its rival’s app, such as the ability to leave video messages rather than voicemails, preview the caller’s live camera before answering and it’s also not necessary for both parties to have the app.
    http://www.freemalaysiatoday.com/category/leisure/2018/07/25/users-can-now-ask-google-assistant-to-video-call-on-duo/
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  4. Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
    https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
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  5. A customer-centric approach has always been a fundamental strategy for business. However, lately it seems to have become more of an idyllic vision than a reality.

    Technology allows us to reach customers across the globe. But, it has simultaneously driven us further apart. Whereas businesses used to be in tune with their customers' every need, many corporations today have gained a reputation for being both out of touch with their customers, and slow to innovate.
    https://www.entrepreneur.com/article/308367/
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  6. Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best and most relevant feedback results, you (the user) will want to tweak your feedback forms so that they are aligned with the goals of specific pages or funnels.
    https://mopinion.com/one-script-for-all-your-feedback-buttons/
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  7. User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
    https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
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  8. In a research study carried out by Oracle, almost 55% of Millennials expressed that if the mobile app experience are poor, they would be less likely to use the products or services of that company. Additionally, due to a poor app experience, 39% would also be less likely to recommend a product or service. Lastly, 27% even said that a poor experience would adversely affect the image of a business.
    https://mopinion.com/what-makes-good-mobile-app-user-experience/
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  9. You can’t please everybody, and the people who design tech interfaces know this truth all too well.

    These folks have to consider conflicting suggestions from users to improve the experience on their favorite platforms, but their customers aren’t the only
    https://www.entrepreneur.com/article/309538/
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  10. We’ve all heard of Netflix – the media streaming service has around 118 million subscribers, and for Q1 of 2018 they posted a 42% increase in revenue from last year. One of the reasons behind these impressive numbers is that Netflix is a multi-channel success story. That is evidenced by the fact that although 70% of sign ups happen on mobile and desktop computer, 70% of total viewing then happens on TVs. In other words, users of Netflix engage with the platform on a variety of devices, so the transitions between these need to be seamless in order to deliver a truly multi-channel experience.
    https://www.business2community.com/mobile-apps/what-we-can-learn-about-first-time-user-experience-from-the-netflix-app-02052094/
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Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.