Weve all heard of Netflix the media streaming service has around 118 million subscribers, and for Q1 of 2018 they posted a 42% increase in revenue from last year. One of the reasons behind these impressive numbers is that Netflix is a multi-channel success story. That is evidenced by the fact that although 70% of sign ups happen on mobile and desktop computer, 70% of total viewing then happens on TVs. In other words, users of Netflix engage with the platform on a variety of devices, so the transitions between these need to be seamless in order to deliver a truly multi-channel experience.
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