User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
You know that user feedback is crucial — after all, your users will decide whether your app succeeds or not — but how do you know whether users are being fair and objective in their feedback?
We can tell you: They won’t be. All of your users will be giving you biased feedback. They can’t help it.
https://www.smashingmagazine.com/2017/10/avoid-bias-ux-feedback/