An apps store rating has a tremendous impact on how well an app ranks in the app store and strongly influences what percentage of store listing impressions result in downloads. Many apps (and by extension businesses) live and die with their app store ratings. At the same time, app store ratings are simply a reflection of how well an app is received and how it interacts with its users. Many would-be negative reviews can be circumvented through in-app feedback mechanisms. In turn, many potential positive reviews are left unfulfilled because a user was not properly prompted. This article will explore how apps and app owners can combat negative reviews, successfully solicit positive reviews, and even convert 1-star ratings into 5-stars.
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