Tags: social-media*

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  1. As a small business owner, you may see SEO as an unnecessary expense. You may even believe it is not worth your time and effort because SEO is dying anyway — but this could not be further from the truth. SEO is constantly growing in importance and expanding into new areas. Before, it played a major role for large and midsize businesses. Now it is just as crucial for small businesses....
    https://www.forbes.com/sites/forbesagencycouncil/2017/10/11/seo-is-a-small-business-necessity/#56126bef74ba/
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  2. In the wake of the recession, countless Americans — particularly student loan-laden, underemployed millennials — stitched together a livable wage from a patchwork quilt of income streams. From the rot of the Great Recession, the gig economy bloomed, and alongside it, a curious kind of slang creeped into our collective vernacular and lodged itself there firmly. “Side-hustle,” which first entered our language via African-American newspapers in the ’50s, became a slick, hashtaggable shorthand for “working my ass off, often in addition to a full-time job, just so I can make rent and maybe cover my car payment too.”
    https://www.racked.com/2017/9/13/16255060/mlms-gig-economy-hustle/
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  3. When you log on to Twitter or LinkedIn, it feels like you are connected to everyone on Earth. Whether you want to get a taste of culture from other continents, or you want to stay on top of the latest opportunities and events in far flung places – social media allows you to connect with anyone with similar interests, no matter where they are located. But how representative is the social media world of the real population, exactly? Today’s infographic from Raconteur breaks it all down.
    http://www.businessinsider.com/map-how-well-the-worlds-population-is-represented-on-social-media-2017-9/
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  4. LinkedIn has announced this week a couple of new features to encourage conversations and content creation on the professional social network. After pushing users to start sharing video content on the platform, LinkedIn users now have the option to add video captions (.SRT files) from a PC. On the desktop, there’s also a new “Me” tab to access all the content you’ve shared.
    https://www.onmsft.com/news/linkedin-introduces-better-tools-for-content-creators-new-features-in-linkedin-messaging/
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  5. Earlier this month I attended Social Media Marketing World, the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Dan Gingiss started the Social Customer Care Track and interest has grown exponentially. The room I spoke in this year was three times larger than last year’s room, and we packed the house.
    https://customerthink.com/how-to-turn-social-media-customer-service-into-a-marketing-strategy/
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  6. Long gone are the days when customer complaints went directly to a customer care call center or cluttered email inbox. Nowadays, if you’re a business owner, your customers expect—and demand—an immediate response. Meet the answers to their prayers: social media networks such as Facebook and Twitter or review sites like Yelp. So, do you know how to respond to negative customer feedback on social media?
    https://www.blackenterprise.com/how-to-respond-to-negative-feedback/
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  7. When it comes to maintaining your business image in a certain light, customer feedback is the most important thing of all. It drives sales through increased traffic via word-of-mouth, social media engagement and other factors. Having useful data can in fact make a major difference when it comes to increasing your growth, driving traffic, and encouraging more income.
    http://www.smallbusinessexpertforum.com/entrepreneurship/get-useful-feedback-customers/
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  8. With more than 71 percent of businesses now advertising on social platforms, it’s safe to say that social media isn’t going to disappear anytime soon. However, in an office environment, are these methods of communication and interaction beneficial or not?
    http://www.adweek.com/digital/how-social-media-actually-boosts-efficiency-in-an-office-environment/
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  9. To stay relevant, you need to invest more than blood, sweat, and tears. You need to understand your customers and do everything in your power to tailor your products and services to their needs.

    Luckily, in the era of sophisticated IT solutions, understanding who your customers are and what their preferences are has never been simpler.

    One of the most powerful ways to collect their feedback and understand what they think of your brand and products is to use social networks actively.

    Here is how to do so.
    http://tecreativeservices.com/2018/03/how-can-social-media-help-you-get-quality-customer-feedback/
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  10. With the explosion of social media feedback tools, there are now countless ways your customers can rate you what happened during their experience and how they feel about your organization, products and services.

    Customer feedback is not a new concept. It is now much easier for the everyday customer to applaud your efforts – or voice their concerns – of your organization. The tools we use today are different and more democratized.

    So here’s the question: what is your organization doing with that real-time customer feedback? And, more consciously, are you using those ideas, thoughts and suggestions to strengthen their experience with your organization? Are you using your customer’s feedback to spark innovation within your organization?

    Here are five actionable items that can help you start using customer feedback to drive performance and innovation for your organization.
    http://www.jbsa.mil/News/News/Article/1482219/five-ways-to-use-feedback-to-strengthen-your-customers-experience/
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Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.