To stay relevant, you need to invest more than blood, sweat, and tears. You need to understand your customers and do everything in your power to tailor your products and services to their needs.
Luckily, in the era of sophisticated IT solutions, understanding who your customers are and what their preferences are has never been simpler.
One of the most powerful ways to collect their feedback and understand what they think of your brand and products is to use social networks actively.
Here is how to do so.
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