On top of being incredibly important, the customer experience is also one of the hottest topics in 2015. Customers, what they expect from businesses and how their behavior has changed are major driver of digital marketing transformation and even take center stage in many digital transformation projects overall.
Virtually everyone recognizes the importance of the end-to-end customer experience and the role of individual experiences. At the same time people don’t always seek an “experience” but just a simple response to a simple question or the ability to get what they need without too much hassle. If you want to buy a piece of chocolate because you feel like eating one, you want to go into the nearest store and get it. Nothing more.
https://www.i-scoop.eu/customer-experience-metrics-and-measurement-beyond-csat-and-nps/
We’re almost halfway through the year, and just beginning to enter what’s sometimes called the “summer lull”: that sleepy period during July and August where people go away on holiday and everything’s a bit quiet.
Most ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s new and fresh and marketers are full of enthusiasm. Come June, the shine might be wearing off a bit, your strategy losing steam or not seeming as innovative and full of possibilities as it did in January.
But with six months still to go, you need to find a way to keep the momentum going for the second half of the year. What can you do?
In this article I’ll look at six ideas on the cutting edge of digital marketing that can help to reinvigorate your brand. Some of them are quite simple, while others require a bit more implementation and planning; but all of them are sure to liven up your strategy and give your brand a competitive advantage going into the autumn.
https://www.clickz.com/6-cutting-edge-digital-marketing-ideas-to-reinvigorate-your-brand/111792/
YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the redesign and offer feedback.
“While we hope that you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly,” writes product manager Brian Marquardt, on the YouTube Blog.
https://marketingland.com/youtube-invites-users-give-feedback-upcoming-redesign-213622/
Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined.
The global connected logistics market 2016-2020: growth at a CAGR of close to 30%. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters more than ever.
https://www.i-scoop.eu/digital-transformation/transportation-logistics-supply-chain-management/connected-logistics-2017-2020/
It’s an email world. That’s the conclusion we came to after reading “Marketo Survey: Websites, Email Still Rule Consumer Engagement," an article posted today by Dan Nicastro on CMS Wire. It's based on a global survey done some months ago by Marketo.
Looking at the original stats, it's clear that email is still the leading customer engagement tool....
https://www.mediapost.com/publications/article/305983/lets-get-engaged-does-email-still-lead-the-custo.html/
Two contrasting things happened in my world this week: I installed multiple analytics packages in a client’s website so we will get more insight into consumer behavior, and I started reading the Steve Jobs biography in which he basically says he’s not concerned with what customers want or say. These two ideas are seemingly diametrically opposed until you put more context around them.
https://www.clickz.com/customer-feedback-embrace-or-ignore/49053/
According to a blog post of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
Although I had promised myself not to rant (well) anymore I can’t help but beg you to please refrain from this way of thinking. If there’s a heated debate going on inside marketing circles about these questions, I’m very happy that it’s not a debate in my marketing circles.
https://www.i-scoop.eu/email-marketing-versus-social-media/
Facebook Insights is a highly useful tool for all Page managers looking for more information on their social performance and brand following.
In fact, Facebook has recently announced the introduction of new metrics for the Insights page with the aim of offering improved measurement. All Page owners should start noticing the addition of:
-Follows
-Previews
-Recommendations
As the number of metrics increases, which ones are the most important for every Page manager?
There are many metrics to analyse when managing a Facebook Page, but some of them can be the starting point for a wider understanding of your audience and the performance of your posts. Here are the metrics you need to observe on a weekly basis, along with what you can learn from each one of them:
https://www.clickz.com/how-to-use-facebook-insights-to-track-the-success-of-your-social-strategy/112006/
LinkedIn is aiming to give marketers new insights for reaching decision-makers on its platform through a deal with the social data firm DataSift, according to the companies.
The pact lets agencies and others access aggregated audience-level LinkedIn data through an API from DataSift that can be integrated with marketing cloud platforms and agency dashboards to better understand how people interact on LinkedIn -- what they share, what they read and what they click.
http://adage.com/article/datadriven-marketing/linkedin-access-b-b-insights-datasift/307530/
QR codes never really took off in the West. I had nothing against them, just their implementation (on a creative and a technical level). However, I wanted one at the weekend so I could leave feedback about a store visit.
Buying turf
I bought some turf at the weekend. After checking out, the cashier pointed to the bottom of my receipt and encouraged me to leave feedback for the chance to win a prize.To leave my feedback I had to visit a URL. Without even looking at what the URL was, I figured I couldn't be bothered leaving feedback.
Why was that?
https://econsultancy.com/blog/67788-giving-b-q-customer-feedback-the-one-time-i-wished-for-a-qr-code/
