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  1. Collecting and analysing in-app feedback can be very straightforward โ€“ provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app โ€“ all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
    https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
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  2. LinkedIn is aiming to give marketers new insights for reaching decision-makers on its platform through a deal with the social data firm DataSift, according to the companies.

    The pact lets agencies and others access aggregated audience-level LinkedIn data through an API from DataSift that can be integrated with marketing cloud platforms and agency dashboards to better understand how people interact on LinkedIn -- what they share, what they read and what they click.
    http://adage.com/article/datadriven-marketing/linkedin-access-b-b-insights-datasift/307530/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.