Giving B&Q customer feedback: the one time I wished for a QR code

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  1. QR codes never really took off in the West. I had nothing against them, just their implementation (on a creative and a technical level). However, I wanted one at the weekend so I could leave feedback about a store visit. Buying turf I bought some turf at the weekend. After checking out, the cashier pointed to the bottom of my receipt and encouraged me to leave feedback for the chance to win a prize.To leave my feedback I had to visit a URL. Without even looking at what the URL was, I figured I couldn't be bothered leaving feedback. Why was that?
    Tags: qr-codes, insights, user-feedback, by eringilliam (2017-10-06)
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