Tags: insights*

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  1. As government agencies build new websites, tools and applications for internal and external use, they face multiple development hurdles, including integrating with legacy systems and following strict guidelines on the design and security of new software.

    Here are three ways low-code tools can assist with streamlining, securing and improving government technology.
    http://gcn.com/articles/2020/01/02/low-code-improved-user-experience.aspx/
    Comments - Voting 0
  2. A lot has changed in the 30-plus years since author Donald A. Norman aired that grievance in his seminal 1988 text The Design of Everyday Things. These days, the user is king — and any product development team that prioritizes programmers’ desires over user experience (UX) won’t be a working product team for very long.

    But building an intuitive app or website that truly accommodates user needs and behaviors requires ample know-how: there’s extensive user research and testing, then mocking up and wireframing designs based on that input, elevating those designs into high-fidelity prototypes and finally handing them off to developers as seamlessly as possible.
    http://builtin.com/design-ux/ux-design-courses/
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  3. User Experience is a measure of the overall experience as well as look-and-feel of your website. In other words, it is everything. Make sure you're offering the Crème de la crème of UX with these survey templates.
    https://marketplace.mopinion.com/products-category/website-ux/
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  4. Email campaigns are ideal for reaching out to a large audience, but often this communication only goes one way. That's why you need a survey that will strike up a conversation and give you insights into how your campaigns are received.
    https://marketplace.mopinion.com/products-category/email-campaign-feedback/
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  5. Mopinion has added a new feature to couple metadata, such as user info, app version (and more) with user feedback within your Mobile SDK! This new feature equips Mopinion users with deeper insights into how certain app users or customers (based on demographics, interests, location, etc.) experience their mobile app. With these insights, users can personalise and optimise the online customer journey for their customers, while simultaneously increasing customer satisfaction and loyalty.
    https://mopinion.com/add-metadata-to-your-feedback-within-the-mobile-sdk/
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  6. As banks and credit unions increasingly consider partnering with fintech firms, the main motivation is usually around enhancing the consumer experience. This is achieved through greater use of consumer insights and deployment of advanced technologies.
    https://thefinancialbrand.com/72411/banking-fintech-partnership-cx-experience-trends/
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  7. New research by the Commonwealth Bank shows the Australian retail sector has fallen behind the average business when it comes to innovation capabilities, and retailers should seek customer feedback to gain that innovation.
    https://www.channelnews.com.au/cba-oz-retail-industry-innovation-falls-behind/
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  8. According to Econsultancy’s Ecommerce Performance report, which is based on a survey of more than 400 ecommerce professionals, a culture of testing and experimentation is one of the key ways brands can optimise performance to reach true innovation.

    But are ecommerce marketers reaching experimentation maturity? Here are a few key charts from the report, with further insight into what they tell us.
    https://econsultancy.com/blog/69741-just-half-of-ecommerce-companies-do-regular-usability-testing-but-60-planning-conversational-commerce/
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  9. Net Promoter Score has been and continues to be, one of the most trusted metrics used by brands to measure the health of customer relationships for 15 years. Many experts touted it as the one number you need to know when planning growth. Traditionally under the purview of customer experience and customer success teams, NPS has become the go-to metric for customer ranking.
    https://thenextweb.com/contributors/2018/01/09/use-net-promoter-score-get-actionable-insights/
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  10. Digital feedback has the potential to have a far-reaching business impact on things like customer loyalty and revenue. But only if it’s harnessed correctly.

    For instance, there are a handful of absolutely critical strategies you should be following, such as making sure you capture the right data.

    That may sound easy, but it is surprising how many large businesses do not get the basics right?
    https://which-50.com/draft-use-digital-feedback-deliver-better-customer-experience/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.