Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer loyalty. Among the most innovative applications of direct customer feedback is analyzing trends to predict search queries, inform SEO design, adjust merchandising and improve overall marketing ROI.
http://searchengineland.com/a-priceless-formula-for-success-customer-feedback-web-analytics-42652/
If management isn’t focused enough on the key role of customer service and doesn’t take into account the input of frontline staff, the bottom line is at risk.
https://www.i-scoop.eu/employee-engagement-customer-correlations-considerations/
Call it the principle of benign antagonism: An organization benefits when it subjects itself to pressure and scrutiny. Often, a company is its own best resource for great brand content—it just might not realize what interesting stories are unfolding from within. At larger companies especially, things that would make for great stories might be happening out of sight. Silos form, and those in the position to see across the entire organization may be too high up the food chain to recognize content that your clients and prospects would find compelling. That’s where benign antagonism comes in.
https://www.forbes.com/sites/forbescontentmarketing/2017/09/12/for-effective-content-marketing-dig-around-like-a-journalist/#794b177d72ea/
