News, shopping, banking, social media; most of us have multiple mobile apps on our smartphones, but how are they made and what makes a good one? Dive into the world of app design with the Institute of Coding and learn how to create a great user experience.
You’ll hear from industry professionals on how they go about designing and building apps for their users. You’ll also have the opportunity to produce clickable prototypes from your own sketches and create your own app.
http://futurelearn.com/courses/creating-a-great-user-experience-for-mobile-apps/
For your business to be successful, you’re probably doing everything you can to satisfy your customers. But how do you know if your efforts are actually paying off? We’re all aware that in today’s digital age, where social media is a powerful tool in the hands of people, customer experience can make or break a business. Both happy and unhappy customers wield much greater power than their counterparts from a decade ago. A happy post or an angry rant – both can go viral on social media, affecting your business in a way that you never imagined!
https://customerthink.com/cracking-the-customer-satisfaction-score/
When evaluating the effectiveness of our content marketing efforts, one of the most difficult metrics to pin down can be lifetime value. When you’re talking about a blog post in particular, which can lack the “stickiness” of infographics, charts or webinars, estimating life cycle gets even trickier.
For years, the industry rule of thumb has been that most blog posts have a life cycle of approximately 30 days. What methodology led to this 30-day theory? Was it just a random guess based on some marketer’s gut feeling or anecdotal observations? Who knows. Our Florida neighbors to the south, IZEA, recently commissioned a study to scientifically measure just what the lifetime value of a blog post really is. With the help of the Halverson Group, 62,863 blog posts were gathered, of which 500 were randomly sampled. When tracking the performance of these posts over time, the Halverson Group made three very interesting discoveries.
https://marketingexperiments.com/social-marketing/content-marketing-lifetime-value-blog-post/
About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows. But some truly interesting events have occurred over the past few months that, I believe, begin to speak to the evolution of the content marketing practice itself.
http://contentmarketinginstitute.com/2017/09/content-marketing-trends-2018/
Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper prospect engagement and contribute to business goals and bottom-line results?
On Thursday, March 10, join Rachel Rosin, Act-On Software’s Web and Content Optimization Manager, and Travis Piepho, Founder and Partner at Prospectr Marketing, as they offer practical solutions to these content marketing challenges. You’ll learn...
https://searchengineland.com/content-marketing-that-drives-conversions-242172/
Let’s start with the 7 steps to content marketing success and a bit of context: in April 2014, HubSpot and Smart Insights conducted research regarding the state of content marketing in Europe. On top of data, both also wanted to provide content marketing success advice, based on the research and spiced with some comments/quotes. HubSpot asked us to share our views and those of many others. You can read an overview of the results and data here. We contributed and so did several content marketing practitioners and thought leaders, including Doug Kessler, James Carson, Stephen Bateman and Daniel Rowles, among others. The result: a collaborative eBook which we cover here for you in-depth and with many additional tips and advice to achieve content marketing success.
https://www.i-scoop.eu/content-marketing/content-marketing-success-7-steps/
What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content marketing? In which way can we better use (big) data and automation to personalize more, ideally in real-time? What about VR and AR? And even: how will technologies soon enable us to automatically create content?
The less technology-oriented content marketing experts explain which channels and formats are poised to grow: print is back, video and visual are key, short is the way to go (or longreads are better), mobile is a must and even email is back (from never having been away).
https://www.i-scoop.eu/content-marketing/content-marketing-revisit-strategy/
Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined.
The global connected logistics market 2016-2020: growth at a CAGR of close to 30%. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters more than ever.
https://www.i-scoop.eu/digital-transformation/transportation-logistics-supply-chain-management/connected-logistics-2017-2020/
This is a sponsored post written by Topvisor. The opinions expressed in this article are the sponsor’s own.
- They say you should know your enemy.
- The same is true for your online competitors.
- You should know your rivals if you want to get ahead of them.
But how exactly can you conduct a smart competitive research today?....
https://www.searchenginejournal.com/topvisor-competitive-research/217661/
NEW YORK: Over the past year, I stopped responding to customer surveys, providing user feedback or, mostly, contributing product reviews. Sometimes I feel obligated – even eager – to provide this information. Who doesn’t like being asked their opinion? But, in researching media technologies as an anthropologist, I see these requests as part of a broader trend making home life bureaucratic. Consumer technologies, whether user reviews and recommendations, social media or health care portals, involve logistical effort that means more administrative work at home....
http://www.channelnewsasia.com/news/commentary/commentary-how-we-end-up-doing-companies-work-for-free-9368572/
User Feedback News is a global community of people working or interested in User Feedback, UX and technology.
