Lets start with the 7 steps to content marketing success and a bit of context: in April 2014, HubSpot and Smart Insights conducted research regarding the state of content marketing in Europe. On top of data, both also wanted to provide content marketing success advice, based on the research and spiced with some comments/quotes. HubSpot asked us to share our views and those of many others. You can read an overview of the results and data here. We contributed and so did several content marketing practitioners and thought leaders, including Doug Kessler, James Carson, Stephen Bateman and Daniel Rowles, among others. The result: a collaborative eBook which we cover here for you in-depth and with many additional tips and advice to achieve content marketing success.
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