When evaluating the effectiveness of our content marketing efforts, one of the most difficult metrics to pin down can be lifetime value. When you’re talking about a blog post in particular, which can lack the “stickiness” of infographics, charts or webinars, estimating life cycle gets even trickier.
For years, the industry rule of thumb has been that most blog posts have a life cycle of approximately 30 days. What methodology led to this 30-day theory? Was it just a random guess based on some marketer’s gut feeling or anecdotal observations? Who knows. Our Florida neighbors to the south, IZEA, recently commissioned a study to scientifically measure just what the lifetime value of a blog post really is. With the help of the Halverson Group, 62,863 blog posts were gathered, of which 500 were randomly sampled. When tracking the performance of these posts over time, the Halverson Group made three very interesting discoveries.
https://marketingexperiments.com/social-marketing/content-marketing-lifetime-value-blog-post/
Let’s start with the 7 steps to content marketing success and a bit of context: in April 2014, HubSpot and Smart Insights conducted research regarding the state of content marketing in Europe. On top of data, both also wanted to provide content marketing success advice, based on the research and spiced with some comments/quotes. HubSpot asked us to share our views and those of many others. You can read an overview of the results and data here. We contributed and so did several content marketing practitioners and thought leaders, including Doug Kessler, James Carson, Stephen Bateman and Daniel Rowles, among others. The result: a collaborative eBook which we cover here for you in-depth and with many additional tips and advice to achieve content marketing success.
https://www.i-scoop.eu/content-marketing/content-marketing-success-7-steps/
Getting to the top of your industry is no easy task, but staying there is a whole different ballgame. Those at the top do, however, have one thing in common: They understand the value of a winning customer experience (CX) strategy, and they measure it effectively to produce a CX currency that can be utilized by executives and team members at every level of the company.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/21/how-listening-to-customer-feedback-can-help-you-maintain-your-place-at-the-top/#31b48dfb1248/
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