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  1. Digital advertising spend grew to £10.3 billion in 2016, up 17.3% from 2015, with mobile now taking the majority of that budget. In fact, mobile display ads now account for over 50% of all display advertising. But many advertisers are still grappling with one question: how much should they invest in mobile web ads versus in-app ads?
    https://www.clickz.com/in-app-advertising-vs-mobile-web-advertising-which-is-the-better-investment/112937/
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  2. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of tools in order to collect feedback from the user. But what type of feedback tool should you use, for which type of use?
    https://mopinion.com/5-different-types-of-user-feedback-tools/
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  3. Reviews of your organization in the digital space are the lifeblood of brand awareness and customer conversions. A recent survey from TripAdvisor revealed that hotel guests will read 6-12 reviews before booking their stay. Reviews play a key role in not only the final decision making process, but also in potential customer's ability to discover your business online in local business listings.

    Google's local business listings is a directory of local offerings related to a user's search query. When individuals search for a local hotel for instance, Google's search results will populate a group of hotels they believe match the best options for the user. Those chosen typically reap the reward of website views and oftentimes, bookings. So how does Google choose winners and losers?...
    https://www.hospitalitynet.org/opinion/4084836.html/
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  4. With global ecommerce worth an estimated $2 trillion, there’s never been a better time for ecommerce retailers to take advantage of the international marketplace and the exponential potential of global resellers by offering a truly global checkout experience. The question is simply: how can you make sure your end-user experience is optimized for local users?
    https://www.clickz.com/4-reasons-your-checkout-should-be-optimized-for-global-growth/112601/
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  5. As marketers, we are often rewarded for our creative thinking to differentiate the brands we represent. No one can forget Nike’s Just Do It campaign. Or the Cali Milk Processor Board’s Got Milk? campaign. However, as data becomes increasingly important to a successful marketing strategy, many data tools leave little room for creativity in exploring data and asking imperfect questions to get new insights. As a result, many marketers feel the need to temper creativity and become more left-brain driven – essentially becoming data scientists and operating within rigid pre-defined models that result in canned insights.
    https://www.martechadvisor.com/articles/web-mobile-analytics/going-beyond-canned-insights-using-interactive-behavioral-analytics-to-understand-your-audience/
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  6. Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. It’s a great way to eliminate problems or user difficulties that were unforeseen in the design phase.
    https://techstory.in/10-simple-tips-improve-user-testing/
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  7. It’s an email world. That’s the conclusion we came to after reading “Marketo Survey: Websites, Email Still Rule Consumer Engagement," an article posted today by Dan Nicastro on CMS Wire. It's based on a global survey done some months ago by Marketo.

    Looking at the original stats, it's clear that email is still the leading customer engagement tool....
    https://www.mediapost.com/publications/article/305983/lets-get-engaged-does-email-still-lead-the-custo.html/
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  8. Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined.

    The global connected logistics market 2016-2020: growth at a CAGR of close to 30%. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters more than ever.
    https://www.i-scoop.eu/digital-transformation/transportation-logistics-supply-chain-management/connected-logistics-2017-2020/
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  9. “What’s in it for me? That’s what your potential reader is asking,” said Robinson. “Does your headline answer that question clearly – and quickly – enough?”

    Here’s Robinson’s advice on how to ensure your headlines grab your audience, amassed over five years of branded content work at Forbes and a decade at AOL. “Programming the AOL homepage teaches you a lot about what people click on,” Robinson said. Follow her 9 principles when you rewrite headlines, and higher clickthrough rates might be in your future.
    https://www.forbes.com/sites/forbescontentmarketing/2017/09/20/your-headline-is-your-one-second-chance-to-make-your-reader-care-so-make-the-most-of-it/#5c03005b38c0/
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  10. YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the redesign and offer feedback.

    “While we hope that you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly,” writes product manager Brian Marquardt, on the YouTube Blog.
    https://marketingland.com/youtube-invites-users-give-feedback-upcoming-redesign-213622/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.