When marketers first started creating their own branded apps, user acquisition was their top priority. But they eventually realized that a huge user base doesnt neccesarily translate to high app engagement, and many users abandon an app after a few tries. eMarketers Tricia Carr spoke with Lou Orfanos, head of sales and marketing at mobile engagement platform Localytics, about tactics and technologies that are helping marketers build up their apps active and engaged user bases.
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