A strong customer experience is the best way for retailers to cultivate positive consumer opinion. While that may seem turnkey, consumers expectations are constantly rising; no longer can a brand provide the best customer experience within their industry the experience must transcend through verticals and be the best ever, period. Omnichannel retailers those that have both an online and offline component are uniquely positioned to reach consumers wherever and however they prefer to be met: be it in-store, via an app or on a desktop.
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