Customer inputs sometimes become the most important critiques of your work. They are like mirrors and always give a true feedback. Carrying out usability testing with them is not enough till you seek their feedback and use the feedback to analyze your product design and also incorporate the changes that have recommended.
http://atrybox.com/importance-of-customer-feedback/
The craze of online shopping is at its all-time high. There is a set of people who prefer to log in their favorite websites and buy things rather than visiting the mall that’s close by. But then, at the same time, there is a large group of people who still have those doubts about online shopping platforms and prefer to follow the traditional shopping way outs.
https://customerthink.com/importance-of-user-reviews-in-customer-acquisitions-at-e-commerce-platform/
It sounds like a contradiction in terms, doesn’t it? How can you optimise a journey with friction when for many it is considered the nemesis of growth and success? It is annihilated at every opportunity in the digital world for fear the customer might abandon a purchase or fail to sign up for a newsletter. This is not necessarily the case in physical locations like stores, restaurants and service centres. Sometimes a little friction can be a good thing.
http://customerthink.com/improve-customer-experience-by-introducing-friction/
In today’s fast-paced world, where our thoughts, opinions, and ideas can be shared with the click of a mouse or with a few taps on a keyboard, there seems to be a constant yearning to have our voices heard, to offer advice, and to give our opinions in as short amount of time as possible. This may work on social media; however, when you have a business to run and clients to serve, this can cause problems.
https://customerthink.com/improve-your-customer-experience-dont-just-hear-listen/
Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies.
https://mopinion.com/improve-inbound-marketing-online-feedback/
Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics.
https://techcrunch.com/2017/01/20/in-a-tech-saturated-world-customer-feedback-is-everything/
Demand for data has been surging over the past few years. Companies are rushing to adopt in-house data warehouses and business analytics software, and are reaching for public and private databases in search of data to kick-start their artificial intelligence/machine learning (AI/ML) strategies. Due to the growing demand, good data is becoming a valuable commodity, like oil in the 20th century, and companies are beginning to compete for the most lucrative reserves. In order to understand why data is important for your business, you must first understand the five reasons if gives you a competitive advantage....
https://www.entrepreneur.com/article/300119/
Digital advertising spend grew to £10.3 billion in 2016, up 17.3% from 2015, with mobile now taking the majority of that budget. In fact, mobile display ads now account for over 50% of all display advertising. But many advertisers are still grappling with one question: how much should they invest in mobile web ads versus in-app ads?
https://www.clickz.com/in-app-advertising-vs-mobile-web-advertising-which-is-the-better-investment/112937/
The sheer amount of data email marketers work with amplifies the significance of even the smallest improvements.
Buzzwords like ‘personalization’ and ‘automation’ are among the promised benefits of advanced email tech. But when you really get down to it, what are the most promising innovations currently being pioneered in email marketing?
Here are our picks for the technology that we think make up the future of email.
https://www.clickz.com/the-tools-and-technology-powering-future-email/
One: workers spend far too much time seeking the information they should have immediately available in order to effectively do their job. Two: the time that these workers need to successfully do their job is restricted by all sorts of tasks and activities which hinder them from de facto being successful. Among these tasks and activities: seeking information, which links both classic challenges.
It’s a challenge for knowledge workers and beyond in times where information, collaboration and new skillsets are required to be effective. In this article we focus on salespeople and what stands in their way to be effective, from a perspective of time, information and activities they (have to) spend too much time on, keeping them from their actual task which in the case of salespeople is still selling the last time we checked.
https://www.i-scoop.eu/increasing-selling-bandwidth-selling-time-sales-teams/
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