In-app advertising vs mobile web advertising: Which is the better investment?

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  1. Digital advertising spend grew to 10.3 billion in 2016, up 17.3% from 2015, with mobile now taking the majority of that budget. In fact, mobile display ads now account for over 50% of all display advertising. But many advertisers are still grappling with one question: how much should they invest in mobile web ads versus in-app ads?
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