Growth marketing is typically defined as using behavioral data to run personalized marketing campaigns and achieve a better understanding of one’s customers. Because users’ preferences, lifetime value and other defining characteristics are not set in stone, growth marketers must maintain a commitment to self-improvement around the tools and tactics that drive their marketing strategy.
One core tenet of this approach is prioritizing customer engagement over acquisition: focusing on retaining existing users instead of just acquiring new ones. Studies show that a 5% increase in retention can result in a 25-95% increase in profit...
https://www.clickz.com/how-to-optimize-your-marketing-communications-a-growth-marketers-guide/112156/
It’s now become pretty common knowledge that one of the best ways to increase brand exposure is through content marketing. However, the best content in the world won’t help you generate leads unless the public is able to discover it in the first place. This is where search engine optimization (SEO) comes in. By optimizing your content for search, you can ensure that more people will find – and potentially engage with – your organization.
https://www.forbes.com/sites/ajagrawal/2017/08/30/how-to-optimize-your-seo-results-through-content-creation/#49bd73ee2aa3/
Most entrepreneurs recognize the importance of great customer service and the importance of rewarding employees for great performance. Put these two things together, and it makes sense for companies to tie the size of their employees’ paychecks to the ratings they receive on customer satisfaction surveys.
More than 90 percent of US companies have shifted a greater percentage of their payroll to variable pay to increase engagement and retain talent, according to Aon Hewitt. Pay-for-performance plans are becoming common for customer-facing roles because frontline employees can directly shape the customer experience, and how people perceive the brand. A full 43 percent of companies base some portion of frontline pay on customer feedback ratings, according to a 2017 Accenture-Medallia survey.
https://www.forbes.com/sites/groupthink/2017/08/24/how-to-pay-employees-based-on-customer-feedback/#cea0cd520b3a/
Whether you create your product for external clients, consumers, or internal users, your users will eventually see some version of your product. Maybe that’s a wireframe, a clickable prototype, an interactive prototype with dummy data, or a live product. New feature requests and change requests at any stage of development, especially after launch, are a fact of life for most products that have users.
Sooner or later, change requests from different users will start to contradict each other, or become too difficult to implement. This may make you rethink your product’s purpose. Product teams, engineering teams, and other stakeholders need ways to make sense of that.
https://www.brainleaf.com/blog/brainleaf-news/prioritize-user-feedback/
Find and optimize for your “aha” moment - but don’t forget that there are next steps. The way you define "customer success" in your organization will vary - and chances are you’ll have more than one factor to consider.
https://www.entrepreneur.com/article/306405/
The customer experience is one of the most important factors in determining whether a first-time purchase becomes repeated, long-term business. That’s particularly true for B2B companies in the tech and energy spaces, where new, satisfied customers can go on to represent loyal and lucrative relationships.
As competition increases because of quicker shipping, more affordable or accessible material and the increasing role the internet plays in most business interactions, companies need to understand how to collect, quantify and act upon customer feedback if they want to be successful.
https://www.forbes.com/sites/forbestechcouncil/2018/02/22/how-to-quantify-and-utilize-customer-feedback/
Customer feedback is the best source we have for collecting the consumer insights we need to improve our businesses. Asking for feedback, analyzing it and implementing product/service fixes where necessary can make all the difference for building brand loyalty and achieving success.
https://www.entrepreneur.com/article/315805/
Cart abandonment is an issue that is plaguing thousands of ecommerce merchants around the world. A 2016 study found that 74.3% of all online shopping carts are abandoned globally. That means that out of every four shoppers on your site, three of them are likely to abandon their order altogether for whatever reason.
https://mopinion.com/how-to-reduce-cart-abandonment-with-online-feedback/
This article dives into the different ways in which webshop owners can leverage online feedback to reduce customer churn, including tips on where to collect feedback, the importance of collecting feedback in the checkout process and lastly, closing the feedback loop.
https://www.lightspeedhq.com/blog/2018/07/how-to-reduce-customer-churn-with-online-feedback/#ecommerce+retail/
Long gone are the days when customer complaints went directly to a customer care call center or cluttered email inbox. Nowadays, if you’re a business owner, your customers expect—and demand—an immediate response. Meet the answers to their prayers: social media networks such as Facebook and Twitter or review sites like Yelp. So, do you know how to respond to negative customer feedback on social media?
https://www.blackenterprise.com/how-to-respond-to-negative-feedback/
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