Whether you create your product for external clients, consumers, or internal users, your users will eventually see some version of your product. Maybe thats a wireframe, a clickable prototype, an interactive prototype with dummy data, or a live product. New feature requests and change requests at any stage of development, especially after launch, are a fact of life for most products that have users.
Sooner or later, change requests from different users will start to contradict each other, or become too difficult to implement. This may make you rethink your products purpose. Product teams, engineering teams, and other stakeholders need ways to make sense of that.
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