eringilliam: insights*

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  1. The more autonomy and ownership employees have, the more motivated they’ll be.
    However, how can exactly managers achieve this?
    Managers must give advice that fuels motivation, rather than draining it. Keep these seven tips in mind:
    https://www.ragan.com/Main/Articles/52822.aspx/
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  2. On top of being incredibly important, the customer experience is also one of the hottest topics in 2015. Customers, what they expect from businesses and how their behavior has changed are major driver of digital marketing transformation and even take center stage in many digital transformation projects overall.

    Virtually everyone recognizes the importance of the end-to-end customer experience and the role of individual experiences. At the same time people don’t always seek an “experience” but just a simple response to a simple question or the ability to get what they need without too much hassle. If you want to buy a piece of chocolate because you feel like eating one, you want to go into the nearest store and get it. Nothing more.
    https://www.i-scoop.eu/customer-experience-metrics-and-measurement-beyond-csat-and-nps/
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  3. It’s easy to hate email marketing. It’s easy to look at your inbox, scroll through 100s of messages from companies that are probably just trying to sell you stuff, and add to your list of startup ideas “Banish Email Marketing from the World’s Inboxes”.

    But, as I’m sure you know, just because you don’t like email marketing doesn’t mean that it doesn’t work… or that it can’t help your business grow. If you can suspend your irritation with email for the length of this post – and put yourself in the shoes of the average person that expects and even wants email – you may find that email marketing is on your side.

    It’s not the enemy. It’s not to be detested, loathed, destroyed or banished. In fact…
    https://copyhackers.com/2013/01/email-marketing/
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  4. YouTube announced it is working on a new look and feel for both its desktop and mobile apps and is inviting beta testers to preview the redesign and offer feedback.

    “While we hope that you’ll love what we’ve been working on, we’re also really excited to involve the YouTube community so we can make the site even better before sharing it more broadly,” writes product manager Brian Marquardt, on the YouTube Blog.
    https://marketingland.com/youtube-invites-users-give-feedback-upcoming-redesign-213622/
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  5. Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined.

    The global connected logistics market 2016-2020: growth at a CAGR of close to 30%. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters more than ever.
    https://www.i-scoop.eu/digital-transformation/transportation-logistics-supply-chain-management/connected-logistics-2017-2020/
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  6. It’s an email world. That’s the conclusion we came to after reading “Marketo Survey: Websites, Email Still Rule Consumer Engagement," an article posted today by Dan Nicastro on CMS Wire. It's based on a global survey done some months ago by Marketo.

    Looking at the original stats, it's clear that email is still the leading customer engagement tool....
    https://www.mediapost.com/publications/article/305983/lets-get-engaged-does-email-still-lead-the-custo.html/
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  7. LinkedIn is aiming to give marketers new insights for reaching decision-makers on its platform through a deal with the social data firm DataSift, according to the companies.

    The pact lets agencies and others access aggregated audience-level LinkedIn data through an API from DataSift that can be integrated with marketing cloud platforms and agency dashboards to better understand how people interact on LinkedIn -- what they share, what they read and what they click.
    http://adage.com/article/datadriven-marketing/linkedin-access-b-b-insights-datasift/307530/
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  8. QR codes never really took off in the West. I had nothing against them, just their implementation (on a creative and a technical level). However, I wanted one at the weekend so I could leave feedback about a store visit.

    Buying turf
    I bought some turf at the weekend. After checking out, the cashier pointed to the bottom of my receipt and encouraged me to leave feedback for the chance to win a prize.To leave my feedback I had to visit a URL. Without even looking at what the URL was, I figured I couldn't be bothered leaving feedback.

    Why was that?
    https://econsultancy.com/blog/67788-giving-b-q-customer-feedback-the-one-time-i-wished-for-a-qr-code/
    Tags: , , by eringilliam (2017-10-06)
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  9. Customer feedback is one of the most important tools at your disposal. It’s an opportunity to get real people’s responses to your services, your brand and your products. It’s a free, open forum for your customers to speak their minds – and whether positive or negative, customer feedback is a huge asset.
    https://www.koozai.com/blog/branding/reputation-management/customer-feedback-attack/
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  10. In Mopinion’s latest webinar ‘3 Practical feedback forms that drive online conversion’, webinar host Udesh Jadnanansing tackles the three critical stages of the online ordering process and provides tips on how to drive online sales using 3 powerful feedback forms. He also advises how to trigger these forms, which kinds of questions to ask and how these results can be analysed in a way that lets you easily generate leads, monitor online performance and gather insights to increase sales.
    https://mopinion.com/webinar-practical-feedback-forms-that-drive-online-conversion/
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