Call it the principle of benign antagonism: An organization benefits when it subjects itself to pressure and scrutiny. Often, a company is its own best resource for great brand content—it just might not realize what interesting stories are unfolding from within. At larger companies especially, things that would make for great stories might be happening out of sight. Silos form, and those in the position to see across the entire organization may be too high up the food chain to recognize content that your clients and prospects would find compelling. That’s where benign antagonism comes in.
https://www.forbes.com/sites/forbescontentmarketing/2017/09/12/for-effective-content-marketing-dig-around-like-a-journalist/#794b177d72ea/
If management isn’t focused enough on the key role of customer service and doesn’t take into account the input of frontline staff, the bottom line is at risk.
https://www.i-scoop.eu/employee-engagement-customer-correlations-considerations/
Several years after the introduction of feedback analytics, online retailers continue to find ways to put the priceless resource of the user’s voice to work to increase conversions, sales and customer loyalty. Among the most innovative applications of direct customer feedback is analyzing trends to predict search queries, inform SEO design, adjust merchandising and improve overall marketing ROI.
http://searchengineland.com/a-priceless-formula-for-success-customer-feedback-web-analytics-42652/
The most overrated thing in business—and in life—is praise. Praise makes you feel terrific, but it’s not very illuminating because you almost always already know what you’re good at, don’t you? Criticism is the petri dish of improvement. Without awareness of what you could do better, you are unlikely to actually do it better, right? Why then do so many companies go to the trouble of asking customers to complete surveys, but then invalidate the responses by incentivizing the wrong behaviors?
http://www.convinceandconvert.com/customer-experience/faux-feedback-are-you-doing-customer-surveys-wrong/
One of the success pillars in any digital transformation project or enterprise-wide change challenge for today’s and tomorrow customer/stakeholder and business success is the capability regarding information management. The term ‘information management’ is used with caution here as it’s not just about managing information in the sense of ‘maintenance’. While systems of records are key as they form the backbone of information and data activation, systems of engagement and the last mile of the information process are critical.
https://www.i-scoop.eu/digital-transformation/digital-transformation-intelligent-information-activation/
With every piece of marketing content you put into the world, you have the opportunity to learn more about your audience and the resonance of that content. Each like (or lack thereof), good comment (or bad), you’re learning more about what content is engaging your audience most. Within the reactions is all the data needed to create more personalized content. And that is no longer a “nice to have.” Personalized content delivered in the moment, and driven by specific needs of your audience is a requirement for formative engagement.
http://www.targetmarketingmag.com/webinar/marketing-market-research-creating-personalized-engaging-content/
In the last few years, marketers and consumers are amazed daily at new IoT devices and the new ways benefits being delivered. The thanks for that amazement lie in the rising sophistication of chatbots, or simply bots. Their adoption is also guiding analytics to new sophistication levels for metrics. Bots are autonomous programs that enhance human-computer user experience on a given network. For the lay marketer, bots help customers control their experience with a digital product and ultimately a brand. Bots learn from consumer usage, adopting over usage to provide tailored feedback. For example, Forbes reported that Sephora, the cosmetic retailer, deploys a bot originally developed for dermatologists to aid customers with advise on virtual makeup and lipstick trial.
http://www.dmnews.com/dataanalytics/how-chatbots-talk-up-iot-measures-in-analytics/article/628784/
Additive manufacturing might not be the best known and certainly most mentioned aspects of the whole Industry 4.0 range of technologies/applications but it’s certainly one of the most exciting, promising and ground-breaking ones (for us at least).
We need to differ though. Even if, as a term, additive manufacturing is still relatively recent, it is less so as a practice. And from the same terminology perspective, 3D Printing is far more popular (and, again, as a term also relatively recent) and is used as a synonym for additive manufacturing. In practice, it is, well, not that new either.
https://www.i-scoop.eu/additive-manufacturing-in3dustry-needs-solutions-evolutions/
Evolutions in the buyer journey, coupled with rampant rhetoric, is sapping the credibility of B2B tech vendors. The buyer journey is in an enhanced state of flux for all businesses these days, but discussions around this trend tend to revolve around B2C brands. B2B marketers, it seems, are equally struggling with adapting to new customer behaviors, but they have the added problem of a lack of credibility.
http://www.dmnews.com/marketing-strategy/b2b-tech-vendors-need-to-win-trust/article/633537/
Yea, yea, yea, more of the same. Google is updating their search results, it is in flux, search results are shuffling around. But I only try to report it when the signals all seem to be higher than the normal day to day shuffles. I always see people complaining about changes in Google but when it reaches certain levels, that is when I decide to cover it.
The ongoing WebmasterWorld thread has a spike in complaints from webmasters and SEOs about ranking shuffles and the automated tracking tools also show huge changes. Here are some comments from the threads...
https://www.seroundtable.com/google-algorithm-search-results-shuffling-24532.html/
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