Its easy to hate email marketing. Its easy to look at your inbox, scroll through 100s of messages from companies that are probably just trying to sell you stuff, and add to your list of startup ideas Banish Email Marketing from the Worlds Inboxes.
But, as Im sure you know, just because you dont like email marketing doesnt mean that it doesnt work or that it cant help your business grow. If you can suspend your irritation with email for the length of this post and put yourself in the shoes of the average person that expects and even wants email you may find that email marketing is on your side.
Its not the enemy. Its not to be detested, loathed, destroyed or banished. In fact
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