Tags: strategy*

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  1. Customer engagement and customer experience (CX) are too often used as buzzwords without a company making a true effort to shape their strategy and the way they do business around the customer. Moreover, companies feel that simply installing a technology product will be a silver bullet to providing better customer engagement. This shortsightedness creates an unsustainable environment that gives customers the sense of a disjointed company and employees left confused on how they can provide the best experience for their customers.
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  2. New Medallia study finds that companies with ‘robust listening posts’ were 60% more likely to improve CX than those without.

    California based software company Medallia has released its latest report on analysing and implementing unsolicited consumer feedback, ‘Breaking The Code – Customer learning and innovation’ to improve customer experience (CX).

    In partnership with Accenture, the report seeks to advise businesses on how to best develop consumer engagement strategies based on customer feedback. The report highlights listening posts, learning systems and customer-centric alignment as key focus areas for firms looking to enhance CX.
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  3. It’s easy to stray away from putting customer’s as your first priority and get caught up in the other aspects of the business. But at the end of the day, without putting your customer at the center of your decisions, it could impact your ability to grow. address » street » city »
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  4. About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations. Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows. But some truly interesting events have occurred over the past few months that, I believe, begin to speak to the evolution of the content marketing practice itself.
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