In a previous post I talked about the 'case of the missing users & customers in Scrum'. While there's a lot of focus (also thanks to DevOps) on 'shipping fast', we often forget that 'shipping fast' and 'building what the user needs' are two sides of the same coin. It's wonderful to ship fast. But without actively involving the user, it is nothing more than a technical exercise. How can we build good products if we never talk or see real-life users? In this post I offer 7 powerful ways to make this kind of interaction happen (directly and indirectly).
https://blog.agilistic.nl/7-powerful-ways-to-get-feedback-from-users-in-scrum/
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