Startup life can get pretty intense. Most of the time teams work in a zoomed-in mode, and it’s very easy to lose perspective and disconnect from the people you are actually building for. When real pains are replaced with your assumptions, product development can go astray. If you feel like you don’t know who’s on the other side of the screen anymore, schedule in a couple of days to talk to your users. Below I will share 5 ways in which user feedback helped us stay on track at different stages of building a startup.
https://medium.com/swlh/5-ways-to-use-customer-feedback-to-drive-your-product-development-cdfbe16ac7a0/
One of the things that almost everyone of us does is to optimize. We optimise our time, our money and at times even our relationships. We want maximum efficiency in almost everything that we do. In organisations, we compensate sales guys on sales made, product managers on product development, marketing folks on leads generated, manufacturing folks on operational efficiency. Everywhere we look, we can find efforts to maximise efficiency in that part. This, in general, is our attempt to gain local optima. We try to reach optimal performance in that specific domain with no regards to the effect it has on the global performance.
This is why we have sales teams ending up selling something that is easier to sell than selling one that the company strategy is betting its future on. This is why we have manufacturing teams producing more stock of an item then needed to improve their operational efficiency. This is the reason why we have well-meaning folks from Dell outsource everything to their Chinese suppliers leading to the disruption of Dell as the leader of the PC revolution.
http://customerthink.com/to-succeed-optimise-the-one-variable-that-matters/
It’s easy to stray away from putting customer’s as your first priority and get caught up in the other aspects of the business. But at the end of the day, without putting your customer at the center of your decisions, it could impact your ability to grow. address » street » city »
https://tech.co/customer-feedback-strategy-need-listen-2017-12/
Feedback on social media can serve as a valuable source of information for companies, helping them to improve and develop products and services. Examples include Gillette, which launched the very first product for assisted shaving based on feedback inferred from social media, and Tesla, which improved the company’s app based in part on CEO Elon Musk’s reading a customer’s complaints on Twitter. At end of 2016, Airbnb CEO Brian Chesky asked on Twitter what the company could launch in 2017. Anecdotes aside, does this user feedback actually help create better products?
https://hbr.org/2017/10/does-engaging-with-customers-on-facebook-lead-to-better-product-ideas/
The abundance of data now at the fingertips of companies allows them to test the effectiveness of everything they do. It’s no longer enough to think consumers liked a campaign or application; we can now use data to know. And in the case of applications or new technology, we can know not only whether customers liked something, but also why and how they’re using it. What makes the difference is how you use the data. In this story, we will explore the role that data can play in shaping the design of applications at Walmart to create a more agile development process.
As I highlighted in an earlier piece, I recently spoke with Georgi Gospodinov, a Walmart data scientist who is helping to reshape the company’s analytics technology and product development practices.. We discussed how Walmart is at the forefront of incorporating an agile technology product building approach to technology and analytics. Their approach has lessons for companies of all sizes.
https://www.forbes.com/sites/danwoods/2017/04/18/real-time-feedback-agile-product-development-at-walmart/#1a59306e7559/
Bookmarks on this page are managed by an admin user. 
