The abundance of data now at the fingertips of companies allows them to test the effectiveness of everything they do. Its no longer enough to think consumers liked a campaign or application; we can now use data to know. And in the case of applications or new technology, we can know not only whether customers liked something, but also why and how theyre using it. What makes the difference is how you use the data. In this story, we will explore the role that data can play in shaping the design of applications at Walmart to create a more agile development process.
As I highlighted in an earlier piece, I recently spoke with Georgi Gospodinov, a Walmart data scientist who is helping to reshape the companys analytics technology and product development practices.. We discussed how Walmart is at the forefront of incorporating an agile technology product building approach to technology and analytics. Their approach has lessons for companies of all sizes.
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