Uber lets you rate mid-ride before you forget feedback

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  1. Last year was pretty hard, Im not gonna lie, says Peter Deng, Ubers head of rider experience. But as part of new CEO Dara Khosrowshahis push to rebrand Uber around safety, Deng says, weve seen the company shift to more listening. That focus on hearing users concerns prompted todays change. Have a bad Uber ride when youre busy and you might neglect to rate the driver or accidentally rush through giving them 5 stars. Forcing users to wait until a ride ends to provide feedback deprives them of a sense of control, while decreasing the number of accurate data points Uber has to optimize its service.
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