Feedback on social media can serve as a valuable source of information for companies, helping them to improve and develop products and services. Examples include Gillette, which launched the very first product for assisted shaving based on feedback inferred from social media, and Tesla, which improved the company’s app based in part on CEO Elon Musk’s reading a customer’s complaints on Twitter. At end of 2016, Airbnb CEO Brian Chesky asked on Twitter what the company could launch in 2017. Anecdotes aside, does this user feedback actually help create better products?
https://hbr.org/2017/10/does-engaging-with-customers-on-facebook-lead-to-better-product-ideas/
Digital marketing is a complicated beast that demands collaboration across such diverse disciplines as branding, content, and data science. The best marketers combine company strategy and brand goals with a keen understanding of what makes the customer tick; listening to customers is truly the secret sauce of successful marketing.
http://www.zdnet.com/article/mckinsey-on-digital-marketing-personalization-is-not-what-you-think/
It used to be that retailers couldn’t wait to hear the unmistakable sound that said the holidays had arrived — ringing cash registers. Today’s businesses are adapting to the new signs of the holiday season — digital clicks and online carts. Black Friday, the most joyous of all shopping days in the year for retailers and customers alike, still tops the list of sales spikes for the year, followed closely by its relatively new cousin Cyber Monday.
https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/28/five-digital-marketing-trends-for-the-2017-holiday-season/#54cb1dd4777f/
What do you need, as an entrepreneur, to make you truly believe that your initially crazy idea of a startup has justified itself and is actually worth the efforts and resources you’ve put in it? Investments are the answer. It is one thing to have faith in your own business and a completely different matter to convince others that your idea is worthy of something.
http://trak.in/tags/business/2017/12/12/digital-marketing-tools-startup/
Voice of customer (VOC) programs are becoming increasingly popular with marketers, but there are some general do’s and don’ts to follow if they're going to succeed.
CMO reached out to three industry commentators to reveal what’s hot and what’s not on their voice of customer approach and what it takes to successfully create and implement a program.
https://www.cmo.com.au/article/633504/do-don-ts-voice-customer-programs/
Many companies are striving to launch customer experience (CX) programs that will improve their growth, margin, and customer retention. In working with our clients, one of the challenges we see is a tendency to view CX as a tactical effort–something designed to seek out and resolve customer annoyances, particularly in customer service interactions. As a result, company’s CX focus can be narrowed to activities like enhancing customer care processes, front-line employee performance, customer care hiring, and call center training. While these are all good and necessary efforts, this sort of myopia misses the point of what CX really is and what it can do for your company.
https://which-50.com/leaderships-essential-role-in-customer-experience/
The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
There’s no denying that email is a huge part of our lives. We receive lots of emails every day – whether its for work, from friends or even from that webshop you purchased from three months back. It is and remains a great way of getting a message across to your target audience without being too invasive. Because email marketing is so effective, it’s role has only become stronger in recent years, even with the rise in popularity of social channels such as Twitter, Facebook and LinkedIn. As a result, there are several great email marketing tools available to choose from, many of which cater to the creation, design, distribution and analysis of emails used in email marketing campaigns.
https://mopinion.com/best-email-marketing-tools-software-solutions/
The unrelenting evolution of technology shows no signs of abating.
And nowhere is this more clearly evidenced than in ecommerce.
Gone are the days when shoppers would meander online to determine if an online order was right for them.
Today, technology is not only helping customers keep track of their purchases and giving them different options for paying, it's also fundamentally altering the ways in which those consumers interact with online retailers.
https://www.manchestereveningnews.co.uk/business/business-news/manchester-ecommerce-ukfast-technology-digital-14544507/
There are three core segments in e-commerce: marketplace, payments, and logistics. Of the three, payment is the most sensitive segment for the obvious reason that it handles your customer’s money and therefore, by extension, affects your bottom line.
With that in mind, how do you figure out the types of payments you should accept and how to integrate that into your new online store? What kind of security would you need? And what about compliance with local regulations and standards?
http://techwireasia.com/2018/04/what-you-need-to-know-about-payments-in-e-commerce/
