Are you a startup in search of new avenues for growth? Then you’ll want to keep reading…because we’ve got the low-down on which types of growth hacking techniques you’ll need to achieve this growth. Each technique serves a different purpose and to achieve this purpose, your business will need the right tools in place.
https://mopinion.com/6-growth-hacking-techniques/
"In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. I’ll also share actionable tactics on how to improve them and, as a result, your bottom line."
https://blog.kissmetrics.com/engagement-marketing-metrics/
We’re almost halfway through the year, and just beginning to enter what’s sometimes called the “summer lull”: that sleepy period during July and August where people go away on holiday and everything’s a bit quiet.
Most ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s new and fresh and marketers are full of enthusiasm. Come June, the shine might be wearing off a bit, your strategy losing steam or not seeming as innovative and full of possibilities as it did in January.
But with six months still to go, you need to find a way to keep the momentum going for the second half of the year. What can you do?
In this article I’ll look at six ideas on the cutting edge of digital marketing that can help to reinvigorate your brand. Some of them are quite simple, while others require a bit more implementation and planning; but all of them are sure to liven up your strategy and give your brand a competitive advantage going into the autumn.
https://www.clickz.com/6-cutting-edge-digital-marketing-ideas-to-reinvigorate-your-brand/111792/
Customers usually give feedback, but only when they believe the business cares. Learn how to create an effective customer feedback channel.
Customers are usually keen on giving feedback, but only when they believe the business cares about hearing their thoughts.
These 6 methods to create customer feedback channels encourage interaction and provide actionable data you can use to improve your company now.
https://www.business.com/articles/6-customer-feedback-channels-you-should-be-using/
Whether you’re online shopping for a small necessity or a big splurge, there’s always the lingering feeling that, no matter how much you researched or how many deal codes you found, maybe, just maybe, you’re not getting the best price around. Well, you might be right. With the vast expanse of the internet comes myriad shopping options, and with it, myriad prices. Even Amazon’s thousands of sellers will offer dramatically different prices on the same exact product, which can vary multiple times a day.
https://www.fatherly.com/gear/best-chrome-plugins-deals-coupons-saving-money-shopping/
Startup life can get pretty intense. Most of the time teams work in a zoomed-in mode, and it’s very easy to lose perspective and disconnect from the people you are actually building for. When real pains are replaced with your assumptions, product development can go astray. If you feel like you don’t know who’s on the other side of the screen anymore, schedule in a couple of days to talk to your users. Below I will share 5 ways in which user feedback helped us stay on track at different stages of building a startup.
https://medium.com/swlh/5-ways-to-use-customer-feedback-to-drive-your-product-development-cdfbe16ac7a0/
If you’re familiar with the Gartner Hype Cycle, you’re probably familiar with the “peak of inflated expectations” and the “trough of disillusionment” that are precursors to the “plateau of productivity” represented by emerging technologies. While Customer Experience (CX) is not a technology (although technology supporting CX is becoming more and more prevalent in Gartner’s hype cycle), you may be observing a similar CX evolution in your organization and in the market.
A new era of Customer Experience is upon us as CX moves steadily towards becoming a de facto strategic imperative for any organization seeking competitive differentiation and business growth in today’s marketplace. To provide some insight into the current state of the CX market, and provide a bellwether of how well organizations are actually able to quantify the impact of their CX initiatives as they seek to achieve competitive advantage, Customer Think just completed a new primary research study entitled “What Drives CX Success?” (sponsored by Verint).
http://customerthink.com/5-ways-to-prepare-for-a-new-era-of-customer-experience/
Come to think of it. Customers are on a journey. From the moment they first learned about you to their first purchase, every step leads to a path. As a marketer, it’s your responsibility to drive them to your desired path – the conversion path.
Personalizing customer journey leads to better customer experiences since everything you send them is relevant to their specific needs. As a result, you get better email marketing performance. In fact, 96% of organizations believe that email personalization can improve email marketing performance. And the open rate for emails with a personalized message was 18.8%, as compared to 13.1% without any personalization.
So, be sure your email marketing software makes it easy for you to personalize customer journey, and then follow these tips!
https://customerthink.com/5-ways-to-personalize-customer-journey-for-improved-relevance/
Innovation doesn’t happen in a vacuum. You need input, constructive feedback and ideas from unexpected sources to help make your idea bulletproof. Yet sometimes the way we ask for feedback on an idea does us a disservice. When you put an idea in front of someone and ask them ‘what do you think?’, you are inviting them to find faults in your idea, not build it; and worst still, the feedback given is often at a general, unspecified level. Here are 5 ways to ask for productive, useful feedback to help strengthen your idea.
https://www.forbes.com/sites/annabelacton/2017/10/30/the-right-ways-to-ask-for-feedback-on-your-idea/#7418b26bd1f3/
When you start to unpick the visitor behavior on your website, one thing is apparent: Everyone has a limited amount of tolerance for frustration before they drop off. Think of it like a bucket. As you browse a site, every error, poor choice of wording, confusing step or overlong form adds another splash of water. Eventually, the water spills out of the bucket and you give up.
Last week’s Masterclass with SessionCam and Subway—How to Convert Your Website Visitors into Customers—covers the optimization tactics that work to stop this bucket spilling over and maximize your conversion rates. Only 19.2% of webinar attendees are satisfied with their conversion rates, which highlights what a key challenge this is for marketers; 42.6% of attendees are dissatisfied with their conversion rates.
https://www.clickz.com/6-ways-to-increase-your-conversion-rate-using-behavioral-data/113802/
User Feedback News is a global community of people working or interested in User Feedback, UX and technology.
