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  1. Online customer reviews can make or break your business. Entrepreneurs find it a priority to learn to react to people’s feedback, both positive and negative.

    The owner of EssayPro (an essay writing service that provides students with academic papers of all kinds) says, “Reviews can considerably affect the business’s reputation. At the same time, it can be truly eye-opening.” He finds it important to read the reviews, respond to the customers, and tells that the below techniques of dealing with the issue “have proven effective”.
    https://customerthink.com/7-effective-ways-to-respond-to-customers-feedback/
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  2. One of the questions I am often asked by organizations is “How do other companies use customer feedback?” Fortunately, the answer to that question is simple because most organizations use customer feedback to create PowerPoint reports or Excel spreadsheets to track performance. They might tie results to compensation or be used to coach front-line employees. These are all good uses of customer feedback, but in many cases, lead to chasing a score versus driving organizational change. The real question should be “How do other companies take action on their customer feedback?”
    https://www.maritzcx.com/blog/havent-able-take-action-cx-feedback/
    Tags: , , , by eringilliam (2018-02-01)
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  3. Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.
    https://marketingland.com/location-data-accuracy-leads-stronger-personalization-233214/
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  4. We start 2018 facing an experience gap – that’s to say a gap between what customers need from their experiences with brands and organisations and the quality of the experience that they actually receive. Improvement of customer experiences stalled from 2016 to 2017 in many markets. Despite talk, action and investment in VOC & CEM programmes, few companies are making any headway in responding to customers’ journey needs and experiences for customer have become ‘average’ at best.
    https://customerthink.com/is-dark-data-the-key-to-closing-your-customer-experience-gap/
    Tags: , , by eringilliam (2018-02-01)
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  5. Customer feedback is very important for the companies to grow. Feedback if utilized properly is something which can help a company to touch the skies. Every e-commerce owner knows the importance of customer feedback.

    Feedback if taken positively can help a company to improve them and keep their customers happy. Customer feedback helps the businessmen know what their lacking points are and how to make them better.

    So, every company should focus on collecting customer feedback in order to keep them happy and grow in this competitive world.
    https://landerapp.com/blog/customer-feedback-2/
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  6. Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers. What do marketers need to know?
    https://econsultancy.com/blog/69553-the-gdpr-and-data-portability-what-marketers-need-to-know/
    Tags: , , , by eringilliam (2018-02-02)
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  7. Gathering customer feedback is essential to building stronger relationships with your customers. One important feedback avenue to consider is social listening, where you monitor online conversations to understand what customers are saying about your company and products or services.

    Not only is social listening cost-effective when done well, but outlets like Twitter and Facebook are where customers engage with each other to share and talk through their brand experiences. Even if you offer customer surveys or have a contact us form, social listening offers up more unique and detailed information simply because online is where customers feel the most comfortable being open and honest.
    https://www.windhampros.com/social-listening-customer-feedback/
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  8. On eBay, there’s one factor that will increase your sales more than anything else—positive feedback. It’s the first thing potential buyers look for, and if you don’t have it, they’ll go find someone who does.

    Surveys show that up to 97 percent of customers incorporate feedback into their decision when buying online, while 85 percent trust online reviews as much as a personal recommendation. With over 160 million buyers on eBay, that’s a lot of business to lose out on. Let’s take a look at what you can do to maximize your feedback and increase sales on eBay.
    https://www.xsellco.com/resources/customer-feedback-ebay/
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  9. In the face of a flood of "fake news," sensationalism, and mass marketing, Facebook has announced it is testing a new, more restricted and curated version of its News Feed.

    Based on user feedback, Facebook will determine and prioritize the trustworthiness of news outlets. This goes beyond the social network's previous decision last week to promote "meaningful posts" by filtering out posts and video content from brand posts and boosting those that friends and family share.
    https://www.newsmax.com/newsfront/facebook-news-trustworthiness-user-feedback/2018/01/23/id/838892/
    Tags: , , by eringilliam (2018-02-05)
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  10. According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

    To find out why, BrandHook produced a podcast series, Getting Intimate with CX, where I asked the same seven questions of CEOs, CMOs and disruptors. My goal was to find out what they thought made a great customer and brand experience and why some brands can do deliver it and others can’t.
    https://www.cmo.com.au/blog/brand-vision/2018/02/05/why-getting-intimate-is-key-to-creating-a-great-customer-experience/
    Tags: , , , by eringilliam (2018-02-05)
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.