Gathering customer feedback is essential to building stronger relationships with your customers. One important feedback avenue to consider is social listening, where you monitor online conversations to understand what customers are saying about your company and products or services.
Not only is social listening cost-effective when done well, but outlets like Twitter and Facebook are where customers engage with each other to share and talk through their brand experiences. Even if you offer customer surveys or have a contact us form, social listening offers up more unique and detailed information simply because online is where customers feel the most comfortable being open and honest.
https://www.windhampros.com/social-listening-customer-feedback/
Marshall explains the strategic role of social listening and reminds us that event-centric marketing- a key distinction of digital business - cannot do without effective social listening. In his role at Sprinklr, he helps enterprise marketers and researchers develop strategic relationships with online thought leaders. He is quite interested in combining data analysis and connections with people to learn what the future of business looks like - and help customers get there first.
https://www.martechadvisor.com/interviews/social-media-marketing-2/successful-brands-do-both-social-listening-and-brand-innovation-in-conversation-with-marshall-kirkpatrick-sprinklr/
Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals.
https://www.webpronews.com/social-listening-can-strengthen-online-marketing-strategy-2017-07/
Bookmarks on this page are managed by an admin user. 
