Here are 5 Things organisations who are best at taking action with customer feedback have in common.
https://www.business2community.com/customer-experience/havent-able-take-action-cx-feedback-02003718/
The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion.
In this issue of Agency Perspective from SharpSpring, you’ll learn about:
- “closing the loop” to keep up with changing buyer behaviors.
- five technologies for optimizing campaigns and tracking performance.
- the stages involved in a successful closed-loop strategy.
https://marketingland.com/closed-loop-marketing-recipe-growth-225311/
Just as quickly as January passed us by, many great articles and studies were published that brought great insights about the Customer Experience (CX) that you and your company can use to try and get a foot up on your competitors.
Let’s look at some of the great CX stories that caught our eye this past month:
https://www.iperceptions.com/blog/customer-centric-roundup-january-2018/
Many years ago I ran the support organization for a small software company. We had a whiteboard on the wall opposite the area of the office where my team sat. Everyone walking to the break room could see it. It showed the number of customer calls or emails we had each week, how many support tickets were still open, and how many we had resolved.
Above it sat another sign that said, “We are not a black hole.”
https://www.cmswire.com/customer-experience/are-your-customers-shouting-into-the-void/
According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.
To find out why, BrandHook produced a podcast series, Getting Intimate with CX, where I asked the same seven questions of CEOs, CMOs and disruptors. My goal was to find out what they thought made a great customer and brand experience and why some brands can do deliver it and others can’t.
https://www.cmo.com.au/blog/brand-vision/2018/02/05/why-getting-intimate-is-key-to-creating-a-great-customer-experience/
In the face of a flood of "fake news," sensationalism, and mass marketing, Facebook has announced it is testing a new, more restricted and curated version of its News Feed.
Based on user feedback, Facebook will determine and prioritize the trustworthiness of news outlets. This goes beyond the social network's previous decision last week to promote "meaningful posts" by filtering out posts and video content from brand posts and boosting those that friends and family share.
https://www.newsmax.com/newsfront/facebook-news-trustworthiness-user-feedback/2018/01/23/id/838892/
On eBay, there’s one factor that will increase your sales more than anything else—positive feedback. It’s the first thing potential buyers look for, and if you don’t have it, they’ll go find someone who does.
Surveys show that up to 97 percent of customers incorporate feedback into their decision when buying online, while 85 percent trust online reviews as much as a personal recommendation. With over 160 million buyers on eBay, that’s a lot of business to lose out on. Let’s take a look at what you can do to maximize your feedback and increase sales on eBay.
https://www.xsellco.com/resources/customer-feedback-ebay/
Gathering customer feedback is essential to building stronger relationships with your customers. One important feedback avenue to consider is social listening, where you monitor online conversations to understand what customers are saying about your company and products or services.
Not only is social listening cost-effective when done well, but outlets like Twitter and Facebook are where customers engage with each other to share and talk through their brand experiences. Even if you offer customer surveys or have a contact us form, social listening offers up more unique and detailed information simply because online is where customers feel the most comfortable being open and honest.
https://www.windhampros.com/social-listening-customer-feedback/
Getting quality product feedback is essential when building or having just built a new product. This feedback can provide you with critical data that will ultimately drive your product strategy. With this type of feedback, users are not only looking for feedback from customers but also internal teams.
https://mopinion.com/top-8-most-popular-product-feedback-tools-overview/
Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers. What do marketers need to know?
https://econsultancy.com/blog/69553-the-gdpr-and-data-portability-what-marketers-need-to-know/
User Feedback News is a global community of people working or interested in User Feedback, UX and technology.
