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  1. Two contrasting things happened in my world this week: I installed multiple analytics packages in a client’s website so we will get more insight into consumer behavior, and I started reading the Steve Jobs biography in which he basically says he’s not concerned with what customers want or say. These two ideas are seemingly diametrically opposed until you put more context around them.
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  2. This is a sponsored post written by Topvisor. The opinions expressed in this article are the sponsor’s own.
    - They say you should know your enemy.
    - The same is true for your online competitors.
    - You should know your rivals if you want to get ahead of them.
    But how exactly can you conduct a smart competitive research today?....
    Tags: , by eringilliam (2017-10-25)
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  3. Computer-based algorithms are capable of making accurate calculations at a scale we can barely even conceptualize, never mind replicate.
    As such, they are an incredibly powerful tool, to the extent that they manage a lot of our quotidian tasks for us already. Much of what we do daily in digital marketing is rule-based, so it therefore stands to reason that it can be automated in this way too.
    We are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and making ever more informed decisions.

    Great strides have been made by technology companies in all areas, from the mundane to the creative, to provide better results by incorporating machine learning systems. Not all of this is new; much of it has been available or in development for many years now...
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  4. Hope you’re all hungry for some updates and new features because Mopinion has come out with several this month – and we’d like to share them you! Mopinion is proud to announce that the following are now available within our Feedback Analytics software....
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  5. India’s digital growth story is both interesting and surprising. The country has embraced digitization so rapidly that it has created a large opportunity for online marketing.

    On August 15th, 1995, VSNL introduced public internet access in India. In 2000, only 0.5 percent of the Indian population had access to internet facilities. After 16 years, the figure climbed to 28 percent with 373 million internet users.
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  6. When people mull over “cutting the cable” and switching to streaming or slinging their home entertainment, they tend to fall into two camps: those who understand the new technologies (or trust their tech-savvy offspring) and those who haven’t a clue and just stick with what they have.

    In business, there is a similar technology “comfort” divide, and banks are no exception. There is one key difference between the consumer and business worlds, however. At home, it doesn’t matter too much, relatively speaking, if you just stick with cable. In business, increasingly, the ability to effectively assimilate new technology is mission critical, and perhaps even existential.
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  7. A system of user data rights will balance the reality of new technologies and increased data processing with the need to limit harms.
    The collection and use of personal data in order to deliver public and commercial services is now routine in India. For a country with large digital ambitions, one of the key questions will be: How should we think about regulating the use of Indians’ personal data?
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  8. Conversion Rate Optimisation (CRO) is vital for every marketer. However, proper CRO is really what will help you achieve successful marketing efforts among your customers. This is why it is so important to be aware of the key CRO tactics out there as these will be sure to boost ROI and help you reach the growth goals you’ve set out for yourself. So – the million dollar question – which CRO tactics should you focus on to get the most ‘bang for your buck’? And more specifically, which Conversion Rate Optimisation tools will best help you achieve improved conversions? Stay tuned.
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  9. Successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a digital marketing strategy. This creates a growing challenge for industry professionals to keep up with evolving trends and find the best way to incorporate them into their marketing plan. This is an up-to-date look at best practices for digital marketing in 2017, and at how marketers can take advantage of cutting-edge technological developments to create their strategy....
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  10. Mopinion’s partner, Bright UK has been nominated together with DMG Media for the award for Best Voice of the Customer Initiative, as part of the European Contact Centre & Customer Service Awards (ECCCSAs) in the UK.

    The ECCCSAs are considered the ‘largest and longest running awards in the customer contact industry’. The organisations nominated are ‘organisations that value their people, continually innovate to improve customer experience and operate efficiently and effectively’....
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Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.