The buyers journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion.
In this issue of Agency Perspective from SharpSpring, youll learn about:
- closing the loop to keep up with changing buyer behaviors.
- five technologies for optimizing campaigns and tracking performance.
- the stages involved in a successful closed-loop strategy.
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