Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods retailer Decathlon and cultural products retailer Cultura, as well as extend our footprint to more European organisations.
https://mopinion.com/mopinion-expands-its-presence-in-france/
As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, we’re all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations have to be more tactical in attracting and engendering loyalty from their customers.
More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.
Here’s a closer look at personalisation in the travel industry and the power of intertwining this customer data with user feedback.
https://mopinion.com/combining-customer-profiles-with-user-feedback/
User personas are a challenging yet most important thing to understand when it comes to web designing. UX or user experience has been a debatable topic for quite long. While every app development company or UX designer has their own way or perception of user experience, there are some tested and fail-proof tips and ideas that will help you understand the user experience in a better way.
https://customerthink.com/understanding-the-user-experience-tips-and-tricks/
So you’ve started your company, you’ve been building like crazy, and you’ve just launched your first prototype. What’s the next step (after congratulating yourself, of course)? Well, sit back, watch, and—get ready to learn.
As you see your first few users try out your product, you should be asking yourself (and them!) all kinds of questions: Were the assumptions on which you built the product correct? Do users find it captivating and valuable? What’s missing? What’s confusing? Often times, you’ll find that there are features that you thought were important to users that aren’t—and vice versa.
So, once you launch your alpha, your beta, or really any major product or feature, use these methods for collecting great feedback.
https://www.themuse.com/advice/tell-me-what-you-think-4-great-ways-to-get-user-feedback/
Do you collect user or customer feedback? If so, how are you using it to improve your website or online business? Reaching out to your visitors and asking them how they like your site and areas for improvement is one of the best ways to better your product or business.
http://www.addthis.com/blog/2015/09/29/5-ways-to-collect-user-feedback-and-improve-your-website/#.Wv1xt0iFPIV/
There are millions of random apps out there are in App Store and Google Pay. There are also millions of products at shopping malls. The point is that a lot of supply doesn’t necessarily mean a good thing. Many companies create products just for the sake of creating them and will try to commercialize. Most of those products fail and that happens pretty often. The reason behind it is because those products are not designed to fit the actual needs of the potential customers.
https://www.forbesmiddleeast.com/en/how-to-design-a-perfect-user-experience/
It’s no secret healthcare has improved with technology. I can schedule an appointment with my doctor, view my medical record, and fill a prescription all from an app on my phone. Robotics has changed the way surgery is completed. Human organs are being printed using 3D printers. However, with all these amazing steps towards healthcare of the future, we are missing one important factor: digital user experience.
https://www.forbes.com/sites/danielnewman/2018/04/20/why-digital-transformation-in-healthcare-needs-to-prioritize-user-experience/#33f747124bb8/
“Last year was pretty hard, I’m not gonna lie,” says Peter Deng, Uber’s head of rider experience. But as part of new CEO Dara Khosrowshahi’s push to rebrand Uber around safety, Deng says, “we’ve seen the company shift to more listening.”
That focus on hearing users’ concerns prompted today’s change. Have a bad Uber ride when you’re busy and you might neglect to rate the driver or accidentally rush through giving them 5 stars. Forcing users to wait until a ride ends to provide feedback deprives them of a sense of control, while decreasing the number of accurate data points Uber has to optimize its service.
https://techcrunch.com/2018/05/14/uber-mid-ride-rating/
With more than 71 percent of businesses now advertising on social platforms, it’s safe to say that social media isn’t going to disappear anytime soon. However, in an office environment, are these methods of communication and interaction beneficial or not?
http://www.adweek.com/digital/how-social-media-actually-boosts-efficiency-in-an-office-environment/
Skeptics of user experience research often point to the following quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” The logic goes that if Ford had conducted user experience (UX) research and listened to his customers, he would have tried to optimize the horse and would never have invented the car. Real innovation cannot happen by simply iterating in response to customer feedback, but instead requires product visionaries that lead solely based on their intuition. What, then, is the value of UX research?
https://www.forbes.com/sites/leoyeykelis/2018/05/10/why-its-wrong-to-ask-users-what-they-want-and-what-to-ask-instead/#53e4995a1f22/
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