As shown in a research carried out by Capital One, only 9 percent of travelers will book a trip based on brand loyalty. Tough crowd, right? Absolutely, and the truth is, were all susceptible to it. In this industry, people are more inclined to just go with the cheapest option. This is why travel organisations have to be more tactical in attracting and engendering loyalty from their customers.
More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and theyre doing this by way of personalised customer experiences better known to travel marketers as personalisation.
Heres a closer look at personalisation in the travel industry and the power of intertwining this customer data with user feedback.
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