The following is a short extract from our book, Researching UX: Analytics, written by Luke Hay. It’s the ultimate guide to using analytics for improved user experience. SitePoint Premium members get access with their membership, or you can buy a copy in stores worldwide.
To understand why your users behave the way they do, you first need to get to know them. You may make assumptions about who those users are, but you should be constantly challenging those assumptions, or at least be backing them up with facts...
https://www.sitepoint.com/getting-to-know-your-users-with-analytics/
A pioneer in world business and CEO of HSN, Mindy Grossman once said “I believe in accessibility. I believe in honesty and a culture that supports that. And you can’t have that if you’re not open to receiving feedback.” Bill Gates, the richest man in the world said, “We all need people who will give us feedback. That’s how we improve.” Why is it not surprising that successful business leaders and entrepreneurs are always the ones who are wanting to take feedback from their customers?.
Now you may ask, ‘Why would the customers want to give feedback?’ While some might want to see genuine improvement in the products that they use, some others might think it is a waste of their time. However, customer feedback is a goldmine of information and the onus is on you to be able to mine out this free data. You cannot succeed until you understand what your customer needs and until you innovate accordingly. Remember that collecting feedback is only half the work done; the other important half is to act upon the feedback and make your customers believe that their voice is always heard and respected.
http://customerthink.com/8-common-misconceptions-about-customer-feedback/
The number of IoT-enabled devices is growing exponentially. Gartner recently suggested that as many as 3.1 billion IoT devices could already be in use by businesses today. Some estimates even predict that by 2025, the total number could be much higher, exceeding 75 billion. Together they’ll generate an immense amount of data, and companies everywhere are scrambling to get their heads around it and figure out how to make the best use of it.
https://www.forbes.com/sites/insights-hitachi/2017/12/18/6-ways-to-get-actionable-insight-from-your-iot-data/#227746513646/
Data is the secret ingredient to an online sellers’ sustained success.
Every business has access to data—but it’s what you do with it that sets you aside from the rest. The data from customer experience, in particular, has come to the fore of every business in recent years. It acts as the foundation of customer success and loyalty because it can transform the service you offer.
But the question is, which metrics will extract the most valuable data for your support team?
https://www.business2community.com/brandviews/xsellco/4-customer-support-metrics-drive-growth-01965701#w1RKbJBCr6m263ap.97/
Technology like smartphones and wearables are helping consumers to stay connected always. This has resulted in a seismic shift in the marketing as well. It has become important to understand the tactics of succeeding in the digital marketing efforts to delight the customers. You need to use these tactics wisely to excel and thrive in this ever-growing and impossible-to-predict industry. Whether you are leading a social-driven startup or a large enterprise, you need to be digitally connected. Currently, a large number of organizations and brands are having a higher focus on digital initiatives due to intense competition in the digital marketing landscape. As per a study, the worldwide digital advertising expenditure would amount to 229.25 billion U.S. dollars in 2017 and would grow to 335.5 billion by 2020.
http://customerthink.com/10-ways-to-excel-in-your-digital-marketing-efforts/
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