A few years ago, if you were a small business looking to grow, you would have been at a disadvantage when it came to technology-enabled transformation, due to high costs and limited options. Today, the story is completely different. With the rise of cloud-based SaaS applications, technologies that were reserved for businesses with big budgets are now available to small and medium businesses (SMBs) at a fraction of the cost. This makes digital technologies far more accessible and scalable for SMBs. In addition, capabilities available through these applications have also increased exponentially.
Let’s look at some of the ways in which small businesses can use digital technologies to their advantage.
https://www.firstpost.com/business/why-leveraging-data-can-be-a-game-changer-for-small-and-medium-businesses-4417589.html/
WeChat has confirmed what has been rumoured all along i.e. it gives all user information to the Chinese government. The popular app in a privacy statement is now informing the users that virtually all the private user information will be disclosed to the authorities. WeChat, owned by the Chinese firm Tencent, is a messaging app similar to the WhatsApp. With over 662 million users, the app, besides being the dominant messaging app in China, it is one of the largest in the world. The app is also infamous for its links with the Chinese regime. A 2016 survey by Amnesty International ranked it lowest among popular messaging apps with regard to privacy protection of its users....
http://www.moneycontrol.com/news/business/companies/wechat-confirms-that-it-makes-all-private-user-data-available-to-the-chinese-government-2391847.html/
Data is important. It’s how you measure performance, make daily decisions and plan for the future. Just in the past year, LinkedIn claims to have had more than 10,000 requests from companies across the globe asking their team for data insights to three common questions:
- What are the best emerging cities to hire engineers?
- Are we losing critical skills to other companies?
- How does my employer brand compare to to my peers?
This is what motivated the design of LinkedIn’s new product, a self-service tool that gives users direct access to rich data on talent pools and companies. LinkedIn Talent Insights is here to answer these questions by collating the information employees need to recruit and manage talent more strategically. To do this, LinkedIn Talent Insights gives businesses access to two types of reports: the Talent Pool report, and the Company report.
https://itbrief.co.nz/story/power-data-linkedin-launches-new-recruitment-tool/
Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers. What do marketers need to know?
https://econsultancy.com/blog/69553-the-gdpr-and-data-portability-what-marketers-need-to-know/
The abundance of data now at the fingertips of companies allows them to test the effectiveness of everything they do. It’s no longer enough to think consumers liked a campaign or application; we can now use data to know. And in the case of applications or new technology, we can know not only whether customers liked something, but also why and how they’re using it. What makes the difference is how you use the data. In this story, we will explore the role that data can play in shaping the design of applications at Walmart to create a more agile development process.
As I highlighted in an earlier piece, I recently spoke with Georgi Gospodinov, a Walmart data scientist who is helping to reshape the company’s analytics technology and product development practices.. We discussed how Walmart is at the forefront of incorporating an agile technology product building approach to technology and analytics. Their approach has lessons for companies of all sizes.
https://www.forbes.com/sites/danwoods/2017/04/18/real-time-feedback-agile-product-development-at-walmart/#1a59306e7559/
Tougher measures on how people’s data is used to track advertising are coming. That means more acute scrutiny of the use of cookies — the prime method of ad tracking. For all the advertising industry’s gesticulation about the cookie’s demise and the rise of people-based audience planning that is ID- rather than cookie-based, online advertising still relies heavily on cookies for tracking.
The laws on cookie use are likely to get much tighter due to the new ePrivacy law, so it’s worth brushing up on what each cookie type does and, more important, which will be acceptable under the new law if it’s passed. To give a rough idea of how much websites rely on cookie data, we’ve selected some of the biggest U.K. publishers and checked how many third-party cookies they’ll need explicit consent to use if the ePrivacy law redraft passes, which appears likely. The Daily Mail has 19,136 third-party cookies on its site, and The Telegraph has 14,025, according to data from Cookiepedia.
https://digiday.com/media/know-cookies-guide-internet-ad-trackers/
In a development with potentially huge implications for digital marketing and consumer privacy, numerous Internet service providers have begun using or testing technologies that track their subscribers’ online activities and serve ads based on those behaviors.
The trend is part of an ongoing bid by ISPs to hang ten on the digital advertising tsunami that’s largely passed them by while stuffing the pockets of Web giants like Google, Yahoo, AOL, and Microsoft.
https://www.clickz.com/isps-collect-user-data-for-behavioral-ad-targeting/65405/
We start 2018 facing an experience gap – that’s to say a gap between what customers need from their experiences with brands and organisations and the quality of the experience that they actually receive. Improvement of customer experiences stalled from 2016 to 2017 in many markets. Despite talk, action and investment in VOC & CEM programmes, few companies are making any headway in responding to customers’ journey needs and experiences for customer have become ‘average’ at best.
https://customerthink.com/is-dark-data-the-key-to-closing-your-customer-experience-gap/
After a break in 2016, Cisco organized another edition of its Internet of Things World Forum from May 22nd to May 24th 2017 in London.
At the occasion of that IoT World Forum 2017 the company also released data from a survey which looked at the success and failure rate of Internet of Things (IoT) projects and initiatives, as well as the conditions for IoT success.
https://www.i-scoop.eu/internet-of-things-guide/internet-things-project-failure-success/
Without a systematic approach to aggregating and analyzing feedback in one place, it will be difficult for any company to showcase a unified Customer Experience (CX) or even provide additional perspectives that can enhance it.
https://bizztor.com/in/can-ai-powered-cx-solve-data-silo-problem/
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