Tougher measures on how peoples data is used to track advertising are coming. That means more acute scrutiny of the use of cookies the prime method of ad tracking. For all the advertising industrys gesticulation about the cookies demise and the rise of people-based audience planning that is ID- rather than cookie-based, online advertising still relies heavily on cookies for tracking.
The laws on cookie use are likely to get much tighter due to the new ePrivacy law, so its worth brushing up on what each cookie type does and, more important, which will be acceptable under the new law if its passed. To give a rough idea of how much websites rely on cookie data, weve selected some of the biggest U.K. publishers and checked how many third-party cookies theyll need explicit consent to use if the ePrivacy law redraft passes, which appears likely. The Daily Mail has 19,136 third-party cookies on its site, and The Telegraph has 14,025, according to data from Cookiepedia.
Voting 0
