Tags: data*

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  1. ECMWF has seen a steady increase in the number of commercial, research and national meteorological and hydrological service (NMHS) data licences in the past three years, with a growing number of industries looking to use meteorological data in their services. A user survey conducted in the summer of 2017 is helping ECMWF to improve its services by increasing data volume limits and working on a new pricing tool.
    https://www.ecmwf.int/en/newsletter/155/news/user-feedback-helps-shape-ecmwfs-data-services/
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  2. The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
    https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
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  3. A few years ago, if you were a small business looking to grow, you would have been at a disadvantage when it came to technology-enabled transformation, due to high costs and limited options. Today, the story is completely different. With the rise of cloud-based SaaS applications, technologies that were reserved for businesses with big budgets are now available to small and medium businesses (SMBs) at a fraction of the cost. This makes digital technologies far more accessible and scalable for SMBs. In addition, capabilities available through these applications have also increased exponentially.

    Let’s look at some of the ways in which small businesses can use digital technologies to their advantage.
    https://www.firstpost.com/business/why-leveraging-data-can-be-a-game-changer-for-small-and-medium-businesses-4417589.html/
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  4. A pioneer in world business and CEO of HSN, Mindy Grossman once said “I believe in accessibility. I believe in honesty and a culture that supports that. And you can’t have that if you’re not open to receiving feedback.” Bill Gates, the richest man in the world said, “We all need people who will give us feedback. That’s how we improve.” Why is it not surprising that successful business leaders and entrepreneurs are always the ones who are wanting to take feedback from their customers?.

    Now you may ask, ‘Why would the customers want to give feedback?’ While some might want to see genuine improvement in the products that they use, some others might think it is a waste of their time. However, customer feedback is a goldmine of information and the onus is on you to be able to mine out this free data. You cannot succeed until you understand what your customer needs and until you innovate accordingly. Remember that collecting feedback is only half the work done; the other important half is to act upon the feedback and make your customers believe that their voice is always heard and respected.
    http://customerthink.com/8-common-misconceptions-about-customer-feedback/
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  5. Without a systematic approach to aggregating and analyzing feedback in one place, it will be difficult for any company to showcase a unified Customer Experience (CX) or even provide additional perspectives that can enhance it.
    https://bizztor.com/in/can-ai-powered-cx-solve-data-silo-problem/
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  6. Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers. What do marketers need to know?
    https://econsultancy.com/blog/69553-the-gdpr-and-data-portability-what-marketers-need-to-know/
    Tags: , , , by eringilliam (2018-02-02)
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  7. We start 2018 facing an experience gap – that’s to say a gap between what customers need from their experiences with brands and organisations and the quality of the experience that they actually receive. Improvement of customer experiences stalled from 2016 to 2017 in many markets. Despite talk, action and investment in VOC & CEM programmes, few companies are making any headway in responding to customers’ journey needs and experiences for customer have become ‘average’ at best.
    https://customerthink.com/is-dark-data-the-key-to-closing-your-customer-experience-gap/
    Tags: , , by eringilliam (2018-02-01)
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  8. The number of IoT-enabled devices is growing exponentially. Gartner recently suggested that as many as 3.1 billion IoT devices could already be in use by businesses today. Some estimates even predict that by 2025, the total number could be much higher, exceeding 75 billion. Together they’ll generate an immense amount of data, and companies everywhere are scrambling to get their heads around it and figure out how to make the best use of it.
    https://www.forbes.com/sites/insights-hitachi/2017/12/18/6-ways-to-get-actionable-insight-from-your-iot-data/#227746513646/
    Tags: , , by eringilliam (2018-01-09)
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  9. Data is the secret ingredient to an online sellers’ sustained success.
    Every business has access to data—but it’s what you do with it that sets you aside from the rest. The data from customer experience, in particular, has come to the fore of every business in recent years. It acts as the foundation of customer success and loyalty because it can transform the service you offer.
    But the question is, which metrics will extract the most valuable data for your support team?
    https://www.business2community.com/brandviews/xsellco/4-customer-support-metrics-drive-growth-01965701#w1RKbJBCr6m263ap.97/
    Tags: , , , by eringilliam (2017-11-29)
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  10. In a development with potentially huge implications for digital marketing and consumer privacy, numerous Internet service providers have begun using or testing technologies that track their subscribers’ online activities and serve ads based on those behaviors.

    The trend is part of an ongoing bid by ISPs to hang ten on the digital advertising tsunami that’s largely passed them by while stuffing the pockets of Web giants like Google, Yahoo, AOL, and Microsoft.
    https://www.clickz.com/isps-collect-user-data-for-behavioral-ad-targeting/65405/
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Mopinion is a proud sponsor of User Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.