Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that more than 50% of organisations will redirect their investments towards customer experience innovations. So why is there such a high demand to provide a good digital customer experience? And as a result, what kinds of innovations and trends can we expect to see this year?
https://mopinion.com/top-digital-customer-experience-cx-trends-for-2018/
Digital feedback has the potential to have far-reaching business impact on defining metrics, such as customer loyalty and revenue. But only if it’s harnessed correctly. For this to be the case, there are a handful of absolutely critical strategies you should be following. The first of these is ensuring you capture the right data. Sounds easy, right? But you’d be surprised how many large businesses don’t know where to start.
http://customerthink.com/four-tips-to-improve-customer-experience-with-digital-feedback/
The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process.This is a shift that many suspect will demand more from online retailers, especially in the realm of customer experience. One way of achieving the much sought after sound customer experience is online feedback.
In this White Paper, Mopinion dives into the digitisation of the retail industry and how this is transforming the online customer journey as we know it. Together with several online retail giants – including Nextail, Albert Heijn and Grandvision – Mopinion also outlines why online feedback is so crucial for retail businesses today – especially those who are looking to achieve an optimal online customer experience....
https://mopinion.com/white-paper-how-to-boost-your-retail-website-with-online-feedback/
Today, retailers must accommodate a wide variety of customer demands: customers who “pre-shop” for merchandise online before they ever enter a store, customers who want one-day or even same-day delivery, and customers who want more personalization, a larger assortment, a more fulfilling experience and non-stop entertainment, according to a new report from BRP. Customer-led demand is driving retailers to transform their business to be more customer-centric.
https://apparelmag.com/how-customer-feedback-helps-retailers-do/
The long-term quality of feedback you get from customers is directly correlated to the actions you take based on that feedback, and the feedback you give to the customers who made the effort to respond to you.
https://www.cmswire.com/customer-experience/developing-a-circle-of-customer-organization-feedback/
In this White Paper, Mopinion outlines why in-app feedback is important as well as three different ways in which mobile product owners and marketers – with the intention of optimising the mobile experience – can collect in-app feedback. This paper will also look at how to analyse and take action on feedback and discuss what should be considered in terms of security standards (as they relate to the General Data Protection Regulation).
https://mopinion.com/new-white-paper-optimising-the-mobile-experience-with-in-app-feedback/
Anyone can design a customer feedback survey. It’s just a bunch of questions about things that you, your boss, your marketing department, and perhaps an executive or two want to know about your customers. Simply collect the questions from everyone who wants to know about your customers, build the survey, and wait for the results.
http://www.customerexperienceupdate.com/feedback/?open-article-id=6542566&article-title=how-to-create-successful-customer-feedback-surveys&blog-domain=incontact.com&blog-title=incontact/
A customer journey map is a deliverable created by UX designers (or with the input of UX designers) as a way of helping businesses better understand their users’ needs. By mapping the user journey of a product or service across all their touchpoints, we can learn not only where our UX is falling short, but how we can optimize these journeys for more conversions (usually by removing friction).
https://www.sitepoint.com/boost-ux-with-analytics-and-customer-journey-mapping/
Digital is forcing brands everywhere to rethink how they do business. Across industries, one thing remains the same – the experience must be centered around the customer. Brands can no longer afford to deliver siloed experiences around web, mobile, or brick-and-mortar – it is vital that they address the entire customer journey, across channels. Part of the challenge is taking into account the plethora of different device platforms and varying customer demographics while optimizing experiences on a consistent basis.
http://customerthink.com/how-brands-can-optimize-user-experience-for-everyone/
Nobody likes performance reviews. It’s definitely not easy to hear about one’s shortcomings. But for Robert Pasin, the chief wagon officer of Radio Flyer, feedback is essential for continuous growth and improvement. It can be both transformative and redemptive. That’s why he calls it “the breakfast of champions.” His company, Radio Flyer, the maker of the original little red wagon, tricycles, scooters and other ride-ons, has been privately held and family-run since 1917. How do you stay in business for a century? How do you bring smiles to children and families around the world, and create warm memories that last a lifetime?
https://www.entrepreneur.com/video/302891/
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