Digital is forcing brands everywhere to rethink how they do business. Across industries, one thing remains the same the experience must be centered around the customer. Brands can no longer afford to deliver siloed experiences around web, mobile, or brick-and-mortar it is vital that they address the entire customer journey, across channels. Part of the challenge is taking into account the plethora of different device platforms and varying customer demographics while optimizing experiences on a consistent basis.
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