People trust people, not brands, as the saying goes—and the rise of user-generated content in e-commerce is fast outranking all other forms of marketing when it comes to influencing purchase decisions.
User-generated content (UGC) is one of the most useful forms of free marketing that an e-commerce business could ask for: authentic, trustworthy content created by fans and influencers, sharing reviews, images and videos of your product online.
https://www.business2community.com/brandviews/xsellco/user-generated-content-important-e-commerce-02007937/
In today's rapidly evolving business environment, a company's ability to innovate is its most valuable asset. It's the X factor that gives business leaders a strategic advantage and the catalyst that positions companies for unparalleled growth.
http://www.crainsdetroit.com/article/20180206/blog132/652276/5-habits-of-highly-innovative-companies/
Without a systematic approach to aggregating and analyzing feedback in one place, it will be difficult for any company to showcase a unified Customer Experience (CX) or even provide additional perspectives that can enhance it.
https://bizztor.com/in/can-ai-powered-cx-solve-data-silo-problem/
In today’s fast-paced world, where our thoughts, opinions, and ideas can be shared with the click of a mouse or with a few taps on a keyboard, there seems to be a constant yearning to have our voices heard, to offer advice, and to give our opinions in as short amount of time as possible. This may work on social media; however, when you have a business to run and clients to serve, this can cause problems.
https://customerthink.com/improve-your-customer-experience-dont-just-hear-listen/
Factors such as pricing, useful functionalities (which meet your goals) and user experience are all important and should always be taken into account when choosing a customer feedback software.
So whether it’s an additional feature you don’t want to pay for or you’re just looking for something they don’t offer, there are always alternatives to choose from. Here are 10 alternatives to Medallia for Digital, if not better in some respects…
https://mopinion.com/best-alternatives-medallia-digital/
Software development services are indispensable. Organizations and even individuals all over the world need software solutions to simplify and make their processes more effective, enabling them to perform tasks faster.
The world today is all about ‘innovation or persuasion’ and the same applies across industries, which include the IT sector. Software development companies have mastered the art of software designing and software development. The service providers deliver customized solutions all over the world, for various clients, coming from the start-up levels to large enterprises. With vast domain knowledge as well as in-depth technology expertise, they could cater to the needs of valuable clientele worldwide.
http://customerthink.com/big-data-greatly-helps-in-boosting-software-development-services/
Following up with customers is a basic principle of operation and smart companies are always looking for better methods of engagement. But as technology advances, organizations are scrambling to keep up with expanding data and shifting expectations.
In spite of their best efforts, even smart companies still fail to close the loop with customers in several ways. Below, I break down the most critical missed opportunities and how businesses can address them to drive results:
https://www.marketingdive.com/news/5-ways-even-smart-companies-fail-to-close-the-loop-with-customers/515175/
Here are 5 Things organisations who are best at taking action with customer feedback have in common.
https://www.business2community.com/customer-experience/havent-able-take-action-cx-feedback-02003718/
The buyer’s journey is morphing into a self-guided tour, and therefore, capturing and tracking behavioral data is more important than ever. Integrating sales and marketing in a closed loop based on that data is your key to conversion.
In this issue of Agency Perspective from SharpSpring, you’ll learn about:
- “closing the loop” to keep up with changing buyer behaviors.
- five technologies for optimizing campaigns and tracking performance.
- the stages involved in a successful closed-loop strategy.
https://marketingland.com/closed-loop-marketing-recipe-growth-225311/
Just as quickly as January passed us by, many great articles and studies were published that brought great insights about the Customer Experience (CX) that you and your company can use to try and get a foot up on your competitors.
Let’s look at some of the great CX stories that caught our eye this past month:
https://www.iperceptions.com/blog/customer-centric-roundup-january-2018/
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