Many years ago I ran the support organization for a small software company. We had a whiteboard on the wall opposite the area of the office where my team sat. Everyone walking to the break room could see it. It showed the number of customer calls or emails we had each week, how many support tickets were still open, and how many we had resolved.
Above it sat another sign that said, “We are not a black hole.”
https://www.cmswire.com/customer-experience/are-your-customers-shouting-into-the-void/
According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.
To find out why, BrandHook produced a podcast series, Getting Intimate with CX, where I asked the same seven questions of CEOs, CMOs and disruptors. My goal was to find out what they thought made a great customer and brand experience and why some brands can do deliver it and others can’t.
https://www.cmo.com.au/blog/brand-vision/2018/02/05/why-getting-intimate-is-key-to-creating-a-great-customer-experience/
In the face of a flood of "fake news," sensationalism, and mass marketing, Facebook has announced it is testing a new, more restricted and curated version of its News Feed.
Based on user feedback, Facebook will determine and prioritize the trustworthiness of news outlets. This goes beyond the social network's previous decision last week to promote "meaningful posts" by filtering out posts and video content from brand posts and boosting those that friends and family share.
https://www.newsmax.com/newsfront/facebook-news-trustworthiness-user-feedback/2018/01/23/id/838892/
On eBay, there’s one factor that will increase your sales more than anything else—positive feedback. It’s the first thing potential buyers look for, and if you don’t have it, they’ll go find someone who does.
Surveys show that up to 97 percent of customers incorporate feedback into their decision when buying online, while 85 percent trust online reviews as much as a personal recommendation. With over 160 million buyers on eBay, that’s a lot of business to lose out on. Let’s take a look at what you can do to maximize your feedback and increase sales on eBay.
https://www.xsellco.com/resources/customer-feedback-ebay/
Gathering customer feedback is essential to building stronger relationships with your customers. One important feedback avenue to consider is social listening, where you monitor online conversations to understand what customers are saying about your company and products or services.
Not only is social listening cost-effective when done well, but outlets like Twitter and Facebook are where customers engage with each other to share and talk through their brand experiences. Even if you offer customer surveys or have a contact us form, social listening offers up more unique and detailed information simply because online is where customers feel the most comfortable being open and honest.
https://www.windhampros.com/social-listening-customer-feedback/
Getting quality product feedback is essential when building or having just built a new product. This feedback can provide you with critical data that will ultimately drive your product strategy. With this type of feedback, users are not only looking for feedback from customers but also internal teams.
https://mopinion.com/top-8-most-popular-product-feedback-tools-overview/
Under the GDPR, individuals have new rights regarding the portability of their personal data between data controllers. What do marketers need to know?
https://econsultancy.com/blog/69553-the-gdpr-and-data-portability-what-marketers-need-to-know/
Customer feedback is very important for the companies to grow. Feedback if utilized properly is something which can help a company to touch the skies. Every e-commerce owner knows the importance of customer feedback.
Feedback if taken positively can help a company to improve them and keep their customers happy. Customer feedback helps the businessmen know what their lacking points are and how to make them better.
So, every company should focus on collecting customer feedback in order to keep them happy and grow in this competitive world.
https://landerapp.com/blog/customer-feedback-2/
We start 2018 facing an experience gap – that’s to say a gap between what customers need from their experiences with brands and organisations and the quality of the experience that they actually receive. Improvement of customer experiences stalled from 2016 to 2017 in many markets. Despite talk, action and investment in VOC & CEM programmes, few companies are making any headway in responding to customers’ journey needs and experiences for customer have become ‘average’ at best.
https://customerthink.com/is-dark-data-the-key-to-closing-your-customer-experience-gap/
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.
https://marketingland.com/location-data-accuracy-leads-stronger-personalization-233214/
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